Store Style: Spring Clean

The white hot “Spring Clean” trend is sweeping across the country to all of our fp stores. Here are some lovely photos of our fp girls rocking this trend we can’t get enough of! Read More

Handpicked: Our Current Favorites

The Inspiration Piece ~ Inspired by an antique necklace our fp one designer picked up at an open-air market during her travels, the Marigold Embellished Tank is the perfect statement piece to bring out the wandering gypsy in us all. Read More

Free People in Vietnam: March Catalog Sneak Peek

For our March catalog, our team traveled across the globe to Vietnam, embarking on a journey that would take them on planes,  boats and night trains, through rice fields and mountains and across ancient bridges, capturing it all on film as they went. It is one of my favorite catalogs to date – in every image there is so much to look at, from the colors and the clothes and beautiful models to the breathtaking landscape and atmosphere of Vietnam. You can feel the energy and joy one feels when traveling emanating from each page. We’ll have lots more to come from this book, shot by Joshua Allen and Thomas Northcut featuring Martha Hunt and Michele Ouellet,  in the days ahead – here’s a little sneak peek!









Shades of Spring

Lemon… a ray of sunshine, a light at the end of winter’s tunnel, daffodils and daisies poking their heads out of the ground and the fresh scent of citrus flower… a color associated with joy, happiness, intellect, and energy.

Items Pictured: Girlie Greaser Top, Colored Denim Cutoff Shorts, Babydoll Swing Long Sleeve Top, Auburn Pyramid Bracelet, Neon Spacedye Boot Sock, Printed Long Bed Jacket, Laguna Coast Pullover, Love of Gingham Bodycon, Long Colorblock Cardigan, Scallop Edge Lace Crop Top.

Shop the February lookbook.

behind the scenes of our April Lookbook

Our April Look Book went up today and it’s truly beautiful. The concept is called Modern romance of a beautiful ballerina in decayed, decadent environment.  It was shot in a dilapidated house in west Philly with crackled walls and peeling paint.  I joined the image team to take some behind the scenes photos and to get to know the model a little bit more. The place was beautiful – the walls were full of texture, and the light was soft.  It definitely gave that feeling of something beautiful falling apart to reveal something even more interesting. We had a great time!

you can see the lookbook here







office style

One trend of the season: Chinos rolled up a little to show sandals and letting your cute little ankles breathe. Our intern has styled her high-waisted chinos with a cropped jumper and a statement necklace, making a sophisticated look playful by adding braids to her hair. This is a perfect look for those mild, breezy days going into spring.


Her shoes are free people get them here!

Taking the boy approach

I’m addicted to street style sites; I find them ever so inspiring when it comes to putting together
fresh new looks.

Lately I have been seeing a lot of brogues on girls adopting that Annie Hall
sophisticated tomboy vibe. I like this look going into spring but I’m not sure which way I’d
prefer to take it – do I give my feminine outfit that little bit of attitude or do I go for the full blown tomboy
look, teaming it with denim skinny jeans and shirts?! Either way I think it rocks!

How would you guys wear them?

Photos taken from