Lately I’ve found myself getting caught up looking at our incredible swim collection online, just wishing and wishing for warmer weather. From the fun fringe and crochet styles to the striking patterns, I keep thinking to myself “but I want to wear these NOW.” And then I had a little realization. (…) Read more »
Tagged: swim - Free People Blog
On Trend: Graphic Swimwear For Dream Destinations
Jan 08, 2013With spring drawing closer and closer as the days go by, we are finding it hard not to think about hot and sunny vacations. (…) Read more »
3 Winter Getaways & What To Wear When You Go!
Dec 17, 2012Whenever the winter months start getting to me, I think about summer vacations and where I’d like to go next summer in 2013. It makes the winter months seem less harsh when you know that there could be a warm, sunny vacation coming. (…) Read more »
Exclusive: We Talk Surfer Girl Vibes With Beach Riot
Jul 31, 2012While we were at Miami Swim 2013, we caught up with the lovely girls behind Beach Riot. We wouldn’t expect anything less from Nicole Hanriot: After designing for Tavik swim for a number of years, she ventured out to create her own label Beach Riot. (…) Read more »
A Swim Trend We Love: Wild At Heart
Jul 27, 2012Wild at heart is a new trend we are smitten with in swim. The trend evokes the spirit of the wild and a daredevil attitude that we can’t get enough of. (…) Read more »
Obsessions: Beach
Jun 21, 2012Our Beach designer lets us in on what she is obsessed about right now, the type of girl that’s on her mind and the lifestyle she lives. I always find when designing a collection it’s important to create a story and a muse, here shes done just that. (…) Read more »
Obsessions: Swim
Jun 19, 2012It’s that time of year where swim becomes an important thought: summer vacation, weekend park hang-outs and the notion of being free. We love a good bikini — it’s a necessity. Here at Free People we think about swim as a lifestyle — we daydream about the beach girl, so we wanted to find out (…) Read more »
Poll: Swim
May 17, 2012We’re itching to go to the beach, but there’s always that dilemma the comes with that thought… buying the perfect swimsuit! (…) Read more »
May Catalog Online Today!
May 07, 2012Our May catalog was shot in Miami, Florida, by the one and only Guy Aroch featuring models Nicole Trunfio and Sabrina Nait. (…) Read more »
Elsa Hosk by Guy Aroch
Apr 26, 2012We’ve worked with both the talented Guy Aroch and the stunning Elsa Hosk a few times on our catalogs — so it only seems fair to celebrate the exhibition that just went down in NYC at the Milk Studios! (…) Read more »
An Interview with Tavik Swim
Apr 24, 2012Swimwear has become ever-so-popular over the last couple of years and styles are more advanced in terms of fashionable ideas — making many girls want to wear them in creative ways. (…) Read more »
Thursday Poll: Tribal Prints
Jan 19, 2012It’s no secret that as a brand, Free People has a little infatuation with tribal prints. Right now there are a whole slew of them on our website – popping up in fun and creative ways. I would happily add any of these to my closet, but which is your favorite way to rock ethnic (…) Read more »

