I am back from Austin, but there is still music ringing in my ears. People describe SXSW in many different ways, from wonderful and amazing to overwhelming, crowded, and chaotic. But in spite of those things, or in addition to those things, they will all agree that there’s nowhere else they want to be during (…) Read more »
Tagged: sxsw - Free People Blog
Greetings From SXSW 2013!
Mar 15, 2013I am so excited to be in Austin for SXSW 2013! I arrived today and the city was already buzzing with music and good times. Austin definitely moves to its own beat and that’s why I love it so much. (…) Read more »
Our Favorite SXSW Tweets So Far
Mar 13, 2013Ok, so let’s preface this by saying that there are thousands of tweets about SXSW every single day this week. There’s no way we’ll be able to read all of them without installing an extra set of eyes. However, out of the tweets we’ve seen while purusing our Twitter feed, some really seem to capture the (…) Read more »
My SXSW Journal
Mar 08, 2013Next week I will be heading down to Austin, Texas for the first music festival of the season, SXSW! This will be my second time going to SXSW and I’m excited, because I have an idea of what to expect this year. To prepare for a music festival or trip that I am taking, I (…) Read more »
Friday Tunes
Apr 27, 2012LP is an artist I accidentally discovered at SXSW, and boy am I glad I did. (…) Read more »
Free People Heart Strings Tour is Nearing Its End!
Mar 29, 2012The Heart Strings Tour is making its last stop this weekend, at our new Rockefeller Center store! The guitars will be there tomorrow for opening day and through the weekend, so come check them out and place your bids before the auction ends on April 3rd! I’m excited to share with you this video I worked on with Yours (…) Read more »
Blogger Diary: Outtakes
Mar 26, 2012The last couple of weeks have been a wonderful blur… from Woodstock and the Midnight Ramble, Big Pink and Overlook Mountain to SXSW and the FP Heart Strings tour. It’s hard to pick a memorable moment when all of them are just that… (…) Read more »
Diary of a Heart Strings Guitar
Mar 20, 2012My main purpose for going down to Austin during SXSW was to take one of our Heart Strings guitars with me and get it signed by some awesome musicians – with the help of Yours Truly, who were there to capture it on film, we got Gary Clark Jr., Lee Fields and the Alabama Shakes (…) Read more »
SXSW Photo Diary
Mar 19, 2012I’m back from South By Southwest, but I think a part of me is still in Austin. Every time I go I fall more in love with the city, and even though it’s a little bit chaotic during SXSW it’s an amazing experience. I spent three days taking one of our Heart Strings guitars from (…) Read more »
Heart Strings Event This Friday in Austin!
Mar 15, 2012We have a pretty amazing event going on this Friday at our Austin store! Free People and Rickenbacker have teamed up to create a series of 5 one-of-a-kind guitars as part of a traveling exhibition taking place at Free People stores in Austin, Nashville, and culminating at the brand new Rockefeller Center store! (…) Read more »
In My Bag: Packing For SXSW
Mar 13, 2012Austin during SXSW… I’ve never been, but I hear it’s a little bit crazy! I’m preparing myself for lots of time on my feet running around between shows, and warm weather – as of now it’s supposed to be sunny and around 80 degrees, which sounds pretty perfect to me! I put together three outfits (…) Read more »
Tunesday: SXSW Music Festival Kicks Off Today!
Mar 13, 2012Festival season is officially underway! The SXSW Music Festival starts today and runs through the weekend. I’m heading down tomorrow to check out some of the amazing music, south by southwest fashion and soak up the energy of Austin during its biggest event of the year. (…) Read more »

