Washed Ashore With Our Senior Knits Designer

Our June e-book, Washed Ashore, is one of my favorite collections and shoots we’ve done yet. I remember when our designers presented the ideas for this trend, about a year ago or more.  They were deeply inspired by the sea, and by the idea of fabric being washed ashore – tattered by sand and shells and bleached by the sun. Read More

Trend Alert: Get Sneakered

UPDATE: This post previously ran on May 1st but as it’s Memorial Day weekend and we know a lot of you will be looking for outfit inspiration we thought we would republish this post for you.

I remember when Isabel Marant launched her wedged sneaker and opened the door to sports becoming fashionable again. With a healthy, active lifestyle becoming more and more desirable it was inevitable that this was going to emerge as a trend. Read More

Sidewalk Safari: Mixing Prints

Our latest lookbook Sidewalk Safari, featuring the striking Aline Weber, translates a trend that’s daring and different. Having the confidence to clash prints is what this trend is all about, with touches of boy elements in denim and utility. We love the idea of print on print and then finishing the look with lots of jewelry: stacks of bracelets and a statement necklace. It’s a look that will definitely stand out in a crowd. Read More

An Inspired Farmer’s Daughter Look

Our trend this week, Farmer’s Daughter, brings to light the perfect spring fashion, from lightweight overalls, to washed wovens, and whimsical chiffon dresses. It brings in a breath of fresh air and makes us crave life in the country. Chambray shirts dress down dresses, prints tease with rugged boots, and overalls look desirable layered with blouses and accessories.

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The Concept Behind Our Dark Rose Lookbook

Our trend this week, Dark Rose, conjures up this season’s dark side in feminine lace and opulent onyx. A mixture of lace and chiffon play contrast with black leather and studs. A perfect trend capsule as we start to transition from our winter wardrobes into a spring/summer one. We caught up with our Web Merchandiser to find out how the concept came about. Read More

Trend Prediction! What We’re Loving For Spring/Summer

Every season there seems to be a trend on the runway that sticks out, and for Spring/Summer 2013 we were seeing lots of bralettes outfitted with skirts by the likes of Mara Hoffman, Charlotte Ronson, and Rebecca Minkoff. An easy and accessible look that’s perfect for hot summer days. Here at Free People we love bralettes and find any way possible to make them appropriate to wear visibly. Read More