november catalog chapter four: wee people

chapter four of our november catalog features our new line for little girls, wee people! as mentioned, this line is the baby of our director of design, who wanted to create a line of clothing for her daughter with free people’s unique aesthetic.  her daughter was her muse, and is also one of the models in our catalog. Read More

wee people is here!

wee people is now up online! it is so exciting to be able to see the whole collection after hearing about it for so long – and the little models are really too cute for words.

here is a collection featuring the favorite items of our managing director of design and image, who was inspired to create this line by her own daughter (who just so happens to be the model pictured above and in many of the wee people shots) :)

click on the image to go to our website and see more info on each item. and shop all wee people here!

november catalog sneak peek!

this year’s holiday book is incredible- not only is it twice the length of our usual catalogs but it is put together beautifully.  the book is split into six sections, each with a different focus, setting, photographer and models. here is a sneak peek at the book, which drops tuesday november 2nd.

chapter one: be the belle of the ball


chapter two: treasures



chapter three: the sketchbook



chapter four: wee people



chapter five: grab a bag



chapter six: wrap me in a sweater



stay tuned for lots more info on where the book was shot, the amazing photographers and models, and behind the scenes coverage!

introducing wee people!

i am so excited to introduce wee people… a line for our tiniest muses!

the collection captures the spirit of the free people girl in her earliest stages, when fairy tales are real and imagination knows no boundaries.  whimsical party dresses to release her inner princess, cozy sweaters and items with free people’s unique details and elements to make her feel as special as she is.

the line is the baby of our managing director of design and image, who drew her inspiration from her daughter and the desire to create a wardrobe for her that had the same uniqueness as free people. the focus of the first collection, which falls during holiday season, are girly party dresses countered with cozy, comfy items made to be played in all winter long.

the size range for wee people is 2t – 6t. the collection will debut online and in our november catalog on november 2nd.

here are some outtakes from our wee people photo shoot, featuring some of the cutest little models you’ll ever see!