Natalie commented on the January catalog post asking what the deal is with the We the Free product featured in the new book. We the Free knit line is an eclectic collection of tops, t-shirts, and heavy weight styles that features relaxed fits, superior fabric quality and washes, and thoughtful artwork. We the Free offers a rare combination of the newest print techniques pared with both classic and edgy graphics, applique, hand embroidery, and rugged trimmings. We hope this collection will charm you with its special details and unique sensibility.
Basically, this is a new line of high end knits with amazing fabrics, art, dye and print techniques. The aesthetic is a little bit more tough and boy inspired. So what do you think???
See all We the Free product here

Our January catalog drops today! The collection was inspired by Spain and we shot it in Mexico. It was shot in 2 locations near merida, mexico…
The first was a restaurant owned by a lebanese man who’s lived in and ran
the same restaurant for over 40 years…the second was a hacienda refurbished by our production scout and her husband, which is out in the countryside…complete with horses, dogs, chickens, baby boars (and an unexpected tarantula)!
Check it out online and watch the behind the scenes video… The music is a song called “Rector Street” by Levy.

The November catalog is here, so check those mailboxes. You can view it online and be sure to check out the “behind the scenes” video from our trip to India. Read More

Wanted to show you a little “behind the scenes” on the photography process from our India shoot. A bunch of the photos were actually taken with a Polaroid camera. The film had this really cool black black border with punctured holes. Stay tuned for more info on the photography, as I will introduce you to our photographers!