Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for Blogger Diary: Once…Pop-Up Preview Event

My day went from getting dressed & morning coffee to train rides and a Free People preview event…

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As many of you should know by now, today is the launch of our much awaited bicoastal NYC & LA pop-up shops. Last night we held a little preview event for friends, bloggers, & media at both locations. I was lucky enough to help organize the whole thing and attend the NYC event. I was working of course, but this is the kind of thing I’ve always dreamt of getting the chance to do. We had RSVP’s from editors I’ve watched creep up masthead ranks, and bloggers who inspire me on the regular. Working for a brand, that my heart is truly invested in, I just couldn’t wait to share it with them. I was nervous though. Was I going to say all of the right things, and forge a connection between Free People and these important figures?

The cupcakes & wine were set. Goodie bags were in place. I smoothed a red coat of confidence across my lips and watched the door as attendees began to trickle in. As soon as I greeted the first to arrive, Claire Geist from Delune Blog, my nerves evaporated. A warm calm of “I got this” washed over me. I was there to represent the brand, but I was also there to just be myself, and had a blast. I cracked jokes with Natalie Suarez and Christina Caradona who apparently has something of a Kanye crush (Kanye – if you’re reading this, I highly suggest dropping the woman a line). I connected with Karen of Wheredidyougetthat over the beauty of individual interpretation in fashion, and specifically the creative freedom that Free People possess to inspire it. She had a calm insightful point of view that stirred up my thoughts – which is exactly the kind of conversation I live for. Lastly, I finally got to meet Erica & Lauren of Honestly…WTF who we’ve worked with before, but I’ve never gotten the chance to meet myself. They’re both intelligent women with such cool energies about them. You can’t help but notice that you’re in the presence of a rare kind of special person when you’re with them.

The gowns looked beautiful and at the end of the night I was content. I loved talking about the brand and getting Free People’s beauty out there. It was a night of meeting new people, partaking in interesting conversations, and celebrating fashion – exactly what I’ve always wanted for my future.

Now somebody pinch me. Nobody gets their dreams this young…

dragon fruit -Nov 10, 2011, 10:21PM
beautiful writing! you are extremely lucky. I love FP and what they represent.. you're a great blogger! xo
JP -Nov 10, 2011, 9:38PM
Awesome job FP Naomi!! Wonderful event!

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Our limited edition dresses will go live today, beautiful creations designed exclusively by our senior designers. Here they talk about their dress and what inspired them to create such a magical dream.

We welcome you into the world of our limited edition dresses!


Free People – Once – limited edition dresses from FreePeople on Vimeo.

Hayley -May 11, 2013, 9:59PM
I love the pink skirt and bodice two piece! I would love it for my wedding. Is it still available?
Kimi -Jan 11, 2012, 4:38PM
I LOVE all these dresses; they're works of art, and I'd totally buy one if I could afford!!! They're some of the most beautiful, fun dresses I've ever seen; and I can see the love that went into creating them. If I win the lottery (or can save enough money) I'm totally going buy Kristin's gown! I also think that one would make a perfect wedding dress, and then could be a perfect party dress ever after the wedding. And it's even washable, so could wear it for special occassions for the rest of my life :) PS: I love Free People!!!

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Post image for Fall Favorites

It’s come to that season where gift giving is on everyone’s mind and we always need a helping hand in knowing what special items are out there. We went around our home office and asked our seniors what items they are all about this Fall.

Here they tell us what item they love from out Fall collection

Dotted lace tee

Rayan Wrap Boot


Vintage Extreme Flare


Russian Print Mini Sweater Skirt


Pleated lace trim cropped top

Taylor -Oct 31, 2011, 3:19PM
I love this new catalog! I love all of the different styles, but they all can be mixed! I'm a big fan of the courdroy flares...I tried them on twice and they are so comfortable and different. --You can also wear them will sooo many things!

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Post image for Milan Fashion Week

Milan’s fashion week has come to a close and I’ve been scrolling through the shows for inspiration. It was bright and glitzy, everything that you would expect from a city that enjoys the finest things in life.

I’ve always been a huge fan of Marni, there’s something so incredibly quirky going on with it aesthetics; whether it’s the unique colour palette or the juxtaposition of ad-hoc accessories against geometric prints. In this collection I was seeing a little touch of 60’s housewife which worked in a weird kind of way – that’s what to expect from Consuelo Castiglioni.

Roberto Cavalli’s show brought glitz to my eyes the artisanship won me. The collection seemed like it belonged at the couture shows at times. I loved the contrast of gold with leopard and florals against the black. It was a dream to look at.

Milan shone bright, next stop Paris!

Photo’s taken from Vogue and Style


molly -Oct 03, 2011, 1:53PM
the 60's are back and sparkly !!
Taylor -Oct 03, 2011, 12:42PM
The textiles are so intriguing... I love that last dress especially. I love the idea of combining black with pastels! Very interesting silhouettes as well.

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Post image for Office Style

Day by day I’m so impressed by all of the amazing fashion I come across here at the office. Everywhere there are items that make you want to melt. The styling is so fresh. I find myself staring just taking in the aesthetic of it all.

She was a little camera shy, but I had to capture this necklace for you all. How amazing?!

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I love how she knotted the dress and wore it with printed boots to give this look a laidback feel.

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This crazy mix match of prints is so daring and perfect. I love how the prints have a funky feel yet the look remains retro and feminine overall.

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How stylish is this pairing of the ruffle legging with chambray and booties?Picture 004

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I love this dressed down look with the lacey layering skort for fall.

Joe -Oct 01, 2011, 7:04AM
The necklace is awesome. The knotted dress looks great!
Monique -Sep 30, 2011, 2:37PM
Wow great line up...I adore that mix & match outfit

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Post image for DIY Inspiration with FP Bags!

I’ve seen a couple of amazing projects lately using Free People bags, I had to share!

One of our facebook fans shared this photo of a chair they had reupholstered using FP bags. BRILLIANT.

And a sweet little pillow and lampshade from one of our fp girls in Santa Monica! Love it!


rachel -Oct 04, 2014, 10:59AM
Where is the picture of the bag chair? It isn't showing up and i would love to see it! Thanks.
Terry Coley -May 14, 2012, 5:24PM
The Marshal Islands had an army surplus supply store just off to the right of the airport. They sold some really old interesting things there. I did buy a lot ofvery old radios that were used in WWII. The radios were in awesome condition too. Anyone know of any wonderful places to shop for a few old military supplies?

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Post image for Fevered Visions

You know that feeling? When you’re sick and your body is invaded – somehow disconnected… one minute you’re sweaty, and the next, shivering. You wait it out trying to get hold, but your head is somewhere in-between dreams and reality.




born to be wild


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I’m just getting over being sick. It was a bug that really got a hold of my body and had my head spinning. It feels so good to be getting better – hope you’re all staying healthy!

Click on images for sources

VASARE NAR -Sep 29, 2011, 6:49AM
beautiful images!
-Sep 26, 2011, 5:28PM
That's how I feel right now!

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Post image for Weekend Getaways: Camping

I have this sudden urge to go camping… I think its this time of year, it’s a little bit cooler out and I just want to wander, lose myself among tall trees, write in my journal, and wake up to watch the sun rise.









Photography by one of my favorites, Jess Gough.

What’s your favorite thing to do on a beautiful weekend in the fall?

Post image for Style File: Senior Sweaters Designer

Funky jewelry – check. Little black boots – check. Great floppy hat – check again…

Our senior designer for sweaters here at Free People has a modern day rock star style. She’s a master of textures, and knows how to rock a great sweater outfit (as she should).  Just by looking at her style you can tell she’s an expert.

Although you’ll often find her in sweaters which are soft and cozy, there’s a great grunge quality to the way she dresses.  She’ll mix in tattered pieces and vintage tees while piling on jewelry for that right amount of edge. I especially love the feather earrings that she often wears. Not only are they sweet pieces, but she will only wear one at a time, and it looks awesome.

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She has a great tattoo that says “feed the good” above a wolf. The words were inspired by a Native American folktale:

An old Cherokee told his grandson, ‘My son, there is a battle between two wolves inside us all. One is Evil. It is anger, jealousy, greed, resentment, inferiority, lies, & ego. The other is Good. It is joy, peace, love, hope, humility, kindness, empathy, & truth.’ The boy thought about it, and asked, ‘Grandfather, which wolf wins?’ The old man quietly replied, ‘The one you feed.’”

Such a good lesson for us all to remember!

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KERI KROW -Sep 20, 2011, 4:14PM
Jasmine -Sep 17, 2011, 7:49PM
I thought "She has nice legs!" Read the interview...she runs a lot. It's always running isn't it? I dont like to run lol Her doodles are cute too!

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Post image for Store Events this Weekend!

It’s looking like it will be a beautiful (almost)fall weekend in Philly! We have fun events going on in a few of our stores, including one at our nearby Ardmore store with a prize that involves yours truly… ;)

Cozy up to Fall at Free People Suburban Square!

We’re snuggling up to this crisp Fall weather, and want you to join!

Stop by Free People Suburban Square on Saturday September 17th – Sunday September 18th, and any COZY item you purchase gets you a raffle ticket! What’s the prize??? A tour of the Free People Home Office in Philadelphia with FP Julia and lunch at our amazing cafeteria! (local residents only, transportation will not be provided to and from the office).

More info on their Facebook page. Can’t wait to meet the winner! :)

Free People Topanga Fall Fashion Show!

Stop by Free People Topanga on Saturday September 17th at 2pm for their back to school fashion show! There will be music from DJ Takara and the blogger from Electric Raspberry will be there giving fashion tips!

Plus – get a sweet limited edition tie dye FP bag with purchases over $250!


More info on their Facebook page.

Free Your Mind With Free People Brentwood


Finally, this Saturday September 17th Free People Brentwood we will be hosting a FREE YOGA CLASS from 9AM-10AM in our store! We are ELATED to have Yoga Extraordinaire–Brigitte Bedi of Maha Yoga teaching the class. Just bring yourself, some comfy clothes and a yoga mat! There will be refreshments to follow…and of course time to SHOP!

Please RSVP if you can on their Facebook page.


Roz FPCali -Sep 16, 2011, 10:01PM
is it crazy that i want to try to do the yoge in brentwood and then jet over to the topanga fashion show? we'll see;)

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Post image for Street Style: Sweater Dressing

Fall is creeping in, bringing with it crisper air, crunchy leaves and sweater season! We love the trend of sweater dressing from head-to-toe, outfitting yourself in bulky knits, cozy leggings, cute little sweater shorts and trading in summery maxis and rompers for sweater maxis and overalls. Our senior photographer captured some great sweater dressing street style inspiration right here at the Navy Yard!

I could live in the Americana Sweater Jumper all fall and winter long! It looks awesome over a seamless layering top with boots.

Here the comfy Poconos Sweater Legging and Easy Days Off-The-Shoulder Sweater are dressed up with a pair of funky platforms!


Double up by wearing the Vermont Knit Sweater Shorts over a pair of cozy leggings! Worn here with the lovebug thermal, fringe crossbody and Jonesy Heeled Hiker Boot.


We love layering a sweater maxi dress over a pretty, lacey maxi skirt! Worn with a bib necklace and platforms.


Love this casual-cool look of striped sweater shorts over tights with an oversized sweater and tall boots!


A look I will be wearing a lot this fall and winter – denim cutoffs over the Poconos Sweater Legging! Worn here with the flannel cuff thermal, crocheted plaid button down, brit boot and weekender bag (and a seriously rad van).

Shop all sweater dressing.

Michelle -Feb 04, 2014, 4:34PM
everything free people is super cute
kara -Sep 20, 2011, 8:13AM
WOW i love that sweater jumper!! Too cute xo Kara

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Post image for NYFW: streetstyle

During every fashion week the streets come alive with bright colours, glorious prints and rich textures. The sidewalks come alive and show respect to high fashion. We headed to Lincoln centre to see what we could capture; here are some of our best shots of the day!



our vivaldi volie and lace slip





Lisa -Sep 16, 2011, 9:39PM
Love the dress with the leather top too! Everything about her is stunning!
Jennie -Sep 16, 2011, 9:57AM
That striped skirt is AMAZING!

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