Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for September 2011 Catalog Location: New Tripoli, PA

The location of our September catalog shoot set the mood perfectly – an 18th century Germanic house-mill called Oswald’s Mill, located in the Penn Dutch country of New Tripoli PA, it is the only known integrally built house-mill in the US. The house is furnished but has a ghostly feel, as if a family was living there years ago and one day just up and left, leaving everything behind. The decor has a colonial, early American feel that adds to the romance and intrigue of this book.










check out these bath tubs!





I would love to go exploring there. View our complete September catalog!

-Nov 22, 2014, 6:23AM
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walk in tubs -Apr 05, 2013, 4:26PM
Awesome. All is mind attractive. I feel so passionate for this.

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Post image for Festival Fashion at Outside Lands – Day Two

The weather could not have been better today at Outside Lands! Uncharacteristically, the sun was shining all day and burned through the San Francisco fog.  Also? Free People was everywhere! We ran into so many girls wearing FP duds and carrying our tote bags. Here’s a look at the fashion on day two shot by Erin of!

The striped lace inset top from last year!

Love this combo of leopard, fringe and our seed bead necklace.



One of my favorite looks from today.


Love how she knotted our pieced together maxi!


Free People bag and Joe lace up over-the-knee boots!


Natalie, looking amazing in our forbidden garden mesh maxi!


My favorite photo of them all :)

More coming tomorrow!

Photo Credit: Erin Hagstrom,

Maddie -Aug 23, 2011, 11:58PM
It is a unique skirt, the favorite thing I own in my closet by far. It was a great buy, $60 from a small boutique in Santa Fe, New Mexico circa 2009
jill -Aug 15, 2011, 5:56PM
Where can I find the long tiered skirt in the last picture?

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Post image for Office Style

Tons of good fashion inspiration around the office today! From killer gladiator-style shorts to kooky sweaters and pretty prairie dresses I was deeply impressed. What’s your favorite look from the Free People team was wearing today?






Picnik collage




Audrey -Aug 12, 2011, 11:30PM
That Skirt (the one with the studs) is amazing!
Nerd Girl -Aug 12, 2011, 1:35PM
Ooh, I love all these looks! What a fun staff you guys are :-)

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Post image for Saturday DO

DO: keep your wallet closed.








Do you ever have a day where you don’t spend any money? For myself, it’s pretty rare, but when it does happen, I feel so fulfilled. Without money you have to think more. You have to cook for yourself, make your own coffee, and enjoy the people around you.

It’s not realistic to do every day, but for today, don’t spend a cent. You’ll notice those areas in life where you are spending frivolously, and you can learn from it to make some small changes in your daily habits. Perhaps you start bringing your lunch to work 3 days a week? Or, you ride your bike instead of taking the subway on weekends? In the long run, those few dollars saved will help you buy that big ticket item you’ve been dreaming about…wouldn’t you rather have that than a store-bought hoagie?

Hilary -Aug 10, 2011, 5:05AM
I really enjoy this blog, it's a lot of fun and very inspiring. However, it's the only part of Free People that I associate with anymore. I've always justified FP's prices one way or another. Better quality, more detail, hand crafted, unique, but recently the prices have become extreme. I can't even afford a t-shirt anymore. :(
Gwen -Aug 06, 2011, 10:38AM
How interesting are our differing lifestyles. I don't spend money more than 1--2 days per week, and that includes for gasoline!

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Post image for Thursday Poll: Edition 141

On Tuesday you all got an introduction to our new capsule collection: FP Spun. In general, I’m a big fan of Free People’s crochet and knit pieces, so word of this collection got me very excited. The pieces are all crocheted or knit with elegant Italian yarns, shiny silk blends, or nubbed soft linens. Seeing the final results, I’m awed – every piece is a masterpiece. I think I know which my favorite is, but what do you all think?

The Eighty Stages Crochet Dress

The Retro Sweater Short

The Dreams of Crochet Dress


The Rusty Spurs Pull On Flarerusty spurs pull on flare

The Fishtail Maxi Skirtfishtail maxi skirt

-Jul 08, 2011, 2:01PM
Natalia -Jul 07, 2011, 11:14PM
This one was a tough one! I love everything!

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Post image for office style

Office style this week was quite eclectic, it looked like people here at the office had done some travelling and picked up beautiful items from around the world. Very inspirational.
I especially adored our New Romantics designer’s print, which looked like it had come from Hawaii, and all the cool accessories especially that giant healing gem. Just another day at the office of Free People.


fp jemma -Jul 05, 2011, 9:57AM
Hey Linda, the Hawaiian print outfit is actually vintage.
ryn -Jul 02, 2011, 12:00AM
how do you go on to a previous page of the blog, i don't see that option anymore?

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Post image for Sunkissed in the office

Yesterday was such a lovely day. the temperature had dropped a little from last week’s heat wave, and there was a cool breeze in the air making us all dreamy. Light crochet piece wear, great cover ups and fun jeans were perfect for the ideal weather.

While our buyer and lingerie designer wore the perfect cover-ups – a chiffon button up shirt tunic and a one shoulder dress.

It was sure a day dreaming day at the office yesterday!

Julia and I at our desks

our buyer and lingerie designer


2gitanas -Jun 17, 2011, 12:38PM
You guys look great...
karacter -Jun 17, 2011, 10:42AM
casual dressed offices are the best! Mine is too...Thank God!

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Post image for We’re hooked on Instagram!

Free People now has an Instagram account where we share our visual thoughts and daily activities in pictures.

We’re all addicted to this smart phone app and can’t stop capturing all the cute little things that happen in our office.

If you have a smart-phone, follow our visual journey — our username is “freepeople” — if not we will give you a weekly update of beautiful snap shots taken throughout the week;

from our home pets to our favorite restaurants, pretty mood boards and on location look book post card shots. We invite you into out postcard world!

Tamberine -Jun 16, 2011, 9:07AM
I absolutely LOVE instagram!! I'm just getting started though and not a lot of my friends are on it yet...I already follow you guys! If anyone's interested you can find me @tamberine =)
Aida -Jun 14, 2011, 7:42PM
I am so sad, I have a droid, and this app is for iphone users:( I wanted to follow you guys so much!!!! however i love your photos:)

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Post image for Gluten-Free Nut Bread

I don’t personally follow a gluten-free diet, but I have friends who do, so I like to mess around with recipes once in a while. This nut bread is one I’ve been wanting to try for a while. Normally, the thought of making bread kind of scares me a little. I feel like you need skills I’ve never tried out before, but with this bread it turned out the toughest part was gathering all of the obscure ingredients I needed to make it gluten-free. Once I finally got around to making it, it turned out to be nutty and delicious. It works great for toast in the morning with a little bit of jam =)


1 ½ cups almond flour
¾  cup arrowroot powder
¼ cup flax seed meal
½ teaspoon salt
½ teaspoon baking soda
4 eggs
1 teaspoon agave nectar
1 teaspoonapple cider vinegar
¼ cup walnuts, coarsely chopped
¼ cup hazelnuts, coarsely chopped
½ cup pistachios, coarsely chopped
¼ cup pumpkin seeds
¼ cup sunflower seeds
¼ cup sesame seeds


Chop up all nuts that need to be coarsely chopped, and mix all seeds/nuts in a small bowl.

Combine almond flour, arrowroot powder, flaxseed meal, salt, and baking soda in a medium bowl.111

In a large bowl, beat eggs well. Then add agave nectar and apple cider vinegar.


Slowly mix dry ingredients into wet.


Stir in nut/seed mixture


Pour into a well-greased 7.5” x 3.5” bread pan


Bake for about 35 minutes. (You should be able to stick a toothpick/knife into the center and pull it out cleanly.)

marianne -Jun 13, 2011, 3:31PM
Thank you Naomi for thinking of us Ceiliac FP Fans!!! xoxo
Fp Naomi -Jun 13, 2011, 2:43PM
Grace Mae - bake it at 325F.Sorry about that!

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Post image for Saturday DO

DO: take a cold shower.




It’s that time of year again. The air is already so hot that a simple walk outside is enough to leave your body coated in sweat, but don’t let it scare you! Summer is meant for being outdoors. Let the lure of sunshine, warmth, and living life overcome the sterile cleanliness of air conditioned spaces. Explore the outdoors, lay in the grass, attend festivals, plant a garden, just go outside and GET DIRTY. Afterward you’ll have a chance to jump in the shower and clean off. But don’t just let it be any ordinary shower-turn the knob to cold, and let those capillaries open up. Feel the chills all over – the way your hair gets so extremely silky with cold water. Nothing says summer quite like the alive feeling you get from a cold shower.

click on images for sources

alissa -Jun 04, 2011, 3:32PM
Awesome pics!
Tamra -Jun 04, 2011, 3:05PM
I took a cold shower today after setting up for an outdoor party we are having tonight then i came and read this and i smiled sooo big my cheeks hurt! I love freepeople and summer!!!!

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Music Nostalgia

Post image for Music Nostalgia

One of the awesome things about music is that there is so much of it to enjoy. Not only are people making new music every day, but there is tons of music which has already been made. You can go back and forth between looking for something new and seeking out good oldies. When I was a kid my musical world was a mix of influences from my deadhead older brother, my Americana-hippie mother, and my father who grew up with nothing but The Beatles, so I have great memories tied to some of that old time music. With the warm weather I find myself having some music nostalgia. Here’s a taste of what’s been playing on my iPod as of late.











click on images for sources

MusicPlaylistView Profile
Create a playlist at

Jennifer -Jun 05, 2011, 5:57PM
I love the picture of the girl standing in the train station! it reminds me of
! -Jun 03, 2011, 2:23PM
Naomi, you are just the coolest! Your posts never fail to inspire. Great Friday playlist. Have a happy weekend all!

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Post image for Saturday DO

DO: call an old friend today.







Sometimes life gets really hectic. We’re focusing on everything we have to do, running around in a whirlwind of the here and what’s next. It’s all too simple to lose yourself and forget about the things that are not right in front of your face. Today, take a moment to stop the mayhem – to sit down and call an old friend, and to laugh at old memories and catch up on what’s new. I recently lost a good friend from high school. I had been meaning to call her that week, but every time I thought of it I was tired or had to run out the door. Lots of people say, “put that past behind you,” but I don’t always agree. Sometimes it’s important to remember the past – where you’ve been and the people who helped shape the person you are now.

If there is somebody you care about – call them. Call them on your way to the grocery store, call them while you’re doing the laundry, call them when you’re sitting on the beach. Fifteen minutes of hearing an old friend’s voice is worth it. Believe me.

click on images for sources

Kiera -Jun 01, 2011, 3:58PM
this is so right, when I was in 1st grade i moved from NJ to IL and i had a great friend named Katie, we were bests. Then i moved back to NJ the following summer. We promised to write but I couldn't keep up. I feel so bad that i didn't keep it touch and wish that i had so badly. I lost a really good friend and cant go back.
hm hippie -May 30, 2011, 2:59PM
I love old phones...I wish people still left messages on land lines and voicemail boxes! I remember how cool it was to come home and have my mom check our messages! Great Post!

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