january catalog photographer, guy aroch




when i heard that our january catalog was being shot in paris by guy aroch, i knew before even seeing it that it was going to be amazing. i’ve been a fan of his work for some time now and have a lot of his photos saved in my inspiration folder.  in addition to his knack for beautiful lighting and rich colors, he has a magical way of capturing a fleeting moment.  looking through our paris book i don’t see a catalog, i see a photo diary of two girls’ adventure through paris as if they were being followed around and photographed without knowing. here’s some more of guy’s inspiring work (some featuring model elsa hosk, one of our january catalog models!).





go see more of his beautiful work here. the images of guy shooting our paris catalog were taken by thomas northcut.


  1. I absolutely adore this catalog. I always love the photography and the designs freepeople offers, but this time you’ve blown me away. I feel as though I’ve descended into a drowsy fantasy world. Wonderful job.

  2. Love the new catalog! The atmosphere and overall look of each photo looks as I imagine Paris to really be like in person. Stunning photos!

  3. i not only like it!!! i absolutely am in love with it!! your captured paris perfectly and made it like a vintage dream. the new stuff is beautiful. you guys always manage to amaze me!

  4. My new hero…Guy!! I’m an aspiring photographer and lover of
    Free People! You’re livin my dream Guy! Love all of these shots ~

  5. i’m in love with these photos. i went to france as a gift two years ago for christmas/new years. It’s always been my dream to study in france and these photos are so inspirational! i love them, this photographer is awesome and so is the video on the free people home page! simply amazing :)

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