February Lookbook Behind the Scenes

Our February lookbook is so full of light and soft colors, it’s hard to believe it was shot on a chilly day in New York City in an abandoned building… our team shot at 5 Beekman St (more on this location to come) with photographer Anna Palma, who you may remember from this amazing video. Here’s a peek behind the scenes!

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february-lookbook

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february-lookbook

Photos by Thomas Northcut.

View the February Lookbook!

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These already look so magical so can’t wait to see what the catalog will look like!

megan

It’s so unusual the places we are able to find such beauty…these are great pictures!! Every abandon building I see, I always wonder what magical thing was once there..and I find them very intriguing..

now I wanna see the final photos ! these look so promising :)
love the bunny :>

those last three shots are to die for… love this sneak peek!

I love how Free People is still the only design team to use the rustic white and offset it with a neon orange print. So interested to see what happens with the grapefruit project, im sure good things are in store for us!