Designer Feature: Born to Run

To run alongside our Americana trend, I caught up with one of our designers to find out what exactly Americana means to her. I always love the work process of our designers; seeing their hand-drawn sketches, then the product and then finally it coming to life in a beautifully styled catalog or lookbook.

We asked her about Americana and she drew some cute little sketches that translate the look for her.

What does Americana mean to you? Hot summers full of barbeques, swimming pools, friends, family and of course, rock and roll!


When designing into this trend what sources of inspiration did you use? Vintage inspiration, always.


When wearing denim what advice would you give? You can never have too many rips and holes ;)


The best Americana look is… Denim on denim with pops of white and neon!


And lastly, where would go you to wear this trend? Music festivals, daytime parties and ROAD TRIPS!!






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11 years ago

Danielley. Nico looks truly perfect as a cartoon.