Free People Style Muses: Filippa Berg

To complement our October catalog and its theme, we will be featuring some of our personal style muses each week here on the blog! Bloggers, musicians, cooks, artists, photographers… these are real women who inspire us greatly – from their talent to their style and internal beauty.  To kick things off, earlier this week I took a day trip up to New York to meet a blogger/journalist who I first heard about through our Art Director and Fashion Director, who met her in New York City and were very inspired by her personal style. Filippa Berg is originally from Sweden and recently relocated to New York where she is a blogger and journalist. We met up at Narnia, her favorite vintage shop on the Lower East Side, for some shopping and conversation. I was blown away not only by her beauty but her philosophy on style and blogging in general, and we hope you are too!

filippa berg

filippa berg

filippa berg

Describe your style in 3 words.

Personal, Constant – as in, it has been the same for my whole life, and 70s.

Who are your personal style icons?

Definitely Keith Richards. I think he blurs the line between male and female, it’s all about the attitude.

What is your go-to outfit?

Actually, this is pretty much it. Tall boots – I just got these boots and they fit perfectly and go with everything.  A vintage dress, much like this one.  I love the fit n’ flare style of dress, it’s so easy and flattering for any figure. A good jacket or blazer, and a good hat, always.

What essential items to you always have with you when traveling?

My jewelry, a hat, and boots! I always like to bring my favorite key pieces.

What is the best beauty tip you’ve ever learned?

Using oils. I use Huile Prodigieuse by Nuxe, it’s an amazing remedy for split ends, brittle nails and dry skin in general.

What is your must-have beauty product?

Lately I love Touche D’or by Yves Saint Laurent. It’s subtle but adds some intrigue to your eyes – I like to put it only under the eye, and without any other eye makeup.

filippa berg

filippa berg

What is your favorite healthy snack?


The most played album on your iPod right now?

Definitely Bob Dylan, The Bootleg Series, Vols. 1 – 3: Rare and Unreleased, 1961 – 1991

What do you love most about New York City?

The mixture of everything. I love exploring different neighborhoods, and you never run out of things to see and do.

Here are a few more examples of Filippa’s awesome style, from her blog!

filippa berg

filippa berg

Stay tuned for more FP Style Muses each week in October here on the blog!

Shop our October Catalog featuring style muses Lou Doillon and Dree Hemingway.

Photos by Julia.

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9 years ago

Love her style…effortless and she is so pretty!

Thanks for introducing me to her blog!

9 years ago

Will Free People be at Austin City Limits next weekend?!

9 years ago

Her blog, she is now one of my favorites, AMAZING such a grat style amazing!!

9 years ago

her style is insaneeee, love her eyes in the first picture!! that could be an awesome beauty tutorial, ehh?? It almost reminds me of rodarte a few seasons ago with the beautiful golden lips

9 years ago

I love Filippa’s style, to me it is Swedish mixed with Californian boho and some Parisian chic! I am from Sweden too and my dressing style is pretty similar to this :o)