Editorial We Love: Hip Hip Hooray

I stumbled across the Autumn/ Winter Issue of No 8 Love Magazine at a corner store in New York City and was spellbound by Bruce Weber’s editorial titled Hip Hip Hooray, yes…with that title you know it’s going to be a tribute to London and it sure was.

The fashion was all black, as you can expect, cobbled streets and dandy guys and of course a high-tea party. The photo shoot captures the expected essence of London Fashion; the seriousness, the sophistication and the slight bit of wickedness.

But, what I fell in love with most was the written story that Bruce Weber opened with:

“Check this out. I was about the Campbell sister’s age (Edie and Olympia) when I first fell in love with London. It was late October and I had been living in Paris and photographing with only a camera and lens. I stayed with my sister Barbara DeWitt who was working with David Bowie and she let me her flat because she was once again on tour. London was covered with snow and cold as hell, but I didn’t feel it – just like the ruffians in these photographs never felt the rain. In fact they wanted it, they wanted to get soaked and take their clothes off and lie by an inviting fire on a rug with friends.

The London I discovered as a young photographer was the spirit in the pubs and the music (vinyl) in my sister’s apartment with big windows overlooking a bleak London. But the bleakness welcomed me somehow and was very beautiful. I kissed a lot of people – in fact a few I didn’t even know, maybe because I had too many at the neighborhood pub – but walking back home with our footprints wet in the snow, I had all of a sudden some new pals on my arm, some whiskey – ‘Irish or Scottish’, I suppose – in my stomach to keep me warm and then London belonged to me!…”

Bruce Weber, London 2012

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