Style File: Spell And The Gypsy Collective

The girls behind the Spell and the Gypsy Collective line are cool, creative, and show a style that’s so fitting to their eclectic designs that you can’t help but be intrigued by the fringe, the patterns, and the layers and layers of accessories. They do that hippie-chic so well, with a modern rodeo kind of feel, and you can always expect to see feathers, turquoise, and leather peeking out from somewhere in their designs. We caught up with one half of the sister duo behind the label for this week’s style file.









Shop Spell and the Gypsy Collective

I am a fashion designer for my own label Spell & the Gypsy Collective, and I’ve been working here since I started the label 8 years ago.

I went to college in Melbourne and studied fashion design.

I will always be thankful to my sister Elizabeth who moved here to Byron to join me in this wild ride!

My favorite album of all time is Tusk by Fleetwood Mac… or Dylan’s Blood on the Tracks.

My go to outfit is One Teaspoon shorts and a vintage tee, accessorized with Spell.

To get inspired I listen to music (or watch Sex in the City) while sketching/scrap-booking in my visual diary.

Trying to do too many things at the same time is my biggest weakness… Sometimes that results in chaos and sometimes in genius.

If I was a character in a movie I would be the best friend of the lead character – not too much attention on me pretty please!

In my next life I want to come back as a Stevie Nicks impersonator.

Beauty is sandy, sun kissed skin and beach hair.

Growing up I was always playing imaginary games with my sisters.

My favorite book is my Kate Moss book – So far I have 2 copies each with different covers, and plan to collect one of each cover.

The best beauty tip I’ve learned is before you head out on a Friday evening go for a swim in the ocean – instant beach hair.

I never go anywhere without a Spell bag and my sunnies.

My 2 year old son Texas always puts a smile on my face.

The very first kimono I ever designed is still my most prized possession… it’s falling apart at the seams but I still love it.

Sunday papers and a coffee and Dylan on the stereo while my husband plays in the yard with Tex is what free means to me.

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Photo Credit: Isabella Briedis

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the skirt and the last look are so cool!

Love these gals, Spell is so amazing!

MacK @ SoulMakes Blog

LOVE everything but where can I get my hands on that slave bracelet she is wearing – it’s a wide cuff…it’s the two pics o at the bottom.


Love Spell. I wandered Byron for what seemed like hours, in attempt to find their store when I was there last Summer.

So much love. There are few blogs that inspire me more than theirs do.


Free Poeple , any chance to grab online Dreamweaver Bag – Antique Brown Leather AGAIN????

I love Spell, such an inspiring blog, clothes & brand.


—Free Poeple—- , any chance to grab online Dreamweaver Bag – Antique Brown Leather AGAIN????


I love this line soo much! makes me want to go to Byron bay right now, which i never heard of before spell. Why dont I live there?!?1 XOXO


Yay for floral print! I am seriously digging this look. I want floral pants!!!

LOve LOVe LOVE Spell and the Gypsy Collection, they truly are an inspiration!!!
I follow their blog as well buy their designs!!!!
Wish the store was in the U.S. as well but at least we can buy online :)


Love those turquoise shorts! Good thing they cost $250………. :(

LOVE Spell, and so happy to see them featured here! I love seeing the other interests of designers. In this case we have a lot in common :)

You Look Beautiful Spelly! Love you lots XX


Thank you freepeople for adding spell and gypsy collective to your collection! I have followed their blog for a few years and am so happy that I am able to order parts of their collection without paying for shipping from OZ! Thank you for making Spell accessible to us in the US!

I live 4 hours from Byron and I have just booked a holiday there in June!!! I had never heard of Spell and the Gypsy collective before; I am SO EXCITED to check this out!!! Thank you FP!!!!

So funny that she likes to watch SATC, she looks just like SJP! The clothes look amazing on her.

OK. I will be in Byron in 3.5 months. If I have reached my goal of losing 4 kg by then, my reward will be the tassel shorts.

Colleen Murphy

Those shoes are amazing!! So versatile…

Oh so many lovely generous comments!! Spelly looks so gorgeous!! xx big love oh and @eva the cuff is a Spell cuff available on our website but I do believe Free People are getting a few so keep an eye out on their website xxx hugs!! Lizzy


well this is awesome.


@Eva it is SPELL made, so i believe they sell them on the site! or at least they had them on there, hopefully they are not sold out! :x happy hunting :)

She has impeccable taste! This whole post makes me want to BE her!
Plus she looks shockingly similar to Sarah Jessica Parker on SATC, which I love :’) xo


beyond obsessed with Spell. So happy for this feature! yayyy!!!