Weaving through the early AM SXSW crowds, we made our way downtown on a (thankfully) sunny Thursday morning.
We’d hoped and prayed that the rain would hold off, and on this day, our wishes were granted. As FP Me girls began to arrive at our downtown Austin store, we knew this shoot would be a special one. A crackle of SX excitement filled the air and as the balmy Austin morning just began to come alive, we stepped into the sunshine and set off for our first location. Our first stop, of course, had to be Waterloo Records, that landmark of music. Then, we set off exploring, discovering gorgeous side streets and a verdant park just asking for photos to be taken. We happily obliged.
Austin is such a unique city, it’s only natural that the style exhibited within stands out. The creativity of our FP Me girls was on full display this day, mirroring the qualities that make this town stand out: Easy-going but put together, cool but not pretentious, entirely approachable and beautifully free.
Though the sun eventually began to set, our day was not yet over. Arriving back at the store, we quickly set up and readied ourselves to welcome that evening’s guests: FP Me girls and customers alike, all looking forward to attending our showcase the following day. Read on to see the pics!
Get the look: Deca Chambray Jumpsuit
Get the look: FP ONE Corrine Overall
Get the look: Solid Frequency Maxi
Get the look: Rochelle Backpack
Words and photos by FPJulie and FPJana
Follow Free People Austin Lamar on Instagram!