Crystal Lovers: Welcome to Mineraliety (+ Giveaway!)

Discover Mineraliety — a crystal-lover’s dream!

The gems of the earth are such fascinating things. Their natural, perfectly imperfect beauty was what first drew me in – and their mystical, energetic properties lured me even deeper. As soon as I found out about Mineraliety, I knew I needed to share it with the world.

Mineraliety, my friends, is a brand new site that might just become a mineral lover’s paradise. I went straight to the source – founders Emily and Matt – to wrap my head around this space they’ve created.

Take a look below to discover what Mineraliety is all about – and then enter to win a rad tote plus a quartz crystal handpicked by Emily and Matt. We’re picking 5 winners total! (Details at the end of the post.)


First and foremost, I must commend you guys on your pun use. Who can we credit for the creation of the word Mineraliety? How did this genius term come about?

Matt: I think genius is a bit of a stretch, but we are glad you appreciate the name we came up with. When we were kicking around names for our new venture we tried tons of combinations. Either the web address was already taken or the name just didn’t feel right. We wanted a name that could stand the test of time, speak to the community we were looking to connect with and make people think for a moment. Mineraliety comes from combining the words ‘mineral’ and ‘society’. To make it less of a brain teaser we added “a mineral society” as our tag line.

Emily: In case anyone is wondering, Mineraliety is pronounced “min-er-al-eh-tee”.

How did you become involved in the world of minerals?

Matt: Who doesn’t grow up and love going to the Natural History Museum in DC?! The museum has the most amazing collection and if you haven’t been you should make it a destination for a trip. We both trace our love of minerals back to childhood. I became more involved in the mid-90s when I began to travel the US on Phish and ‘Dead tours. That obsession evolved into selling minerals while on tour which later turned into incorporating minerals into a clothing store I owned with friends in Philadelphia, PA.

Emily: I was always drawn to minerals as a child, but I delved deeply into the world of minerals walking to class one day at Temple University and the Geology Club was having their annual rock sale and I knew instantly I needed to join the club. After a club trip to the Smithsonian Natural History Museum, where I devoured all the fine mineral specimens, I started my Tumblr blog Mineralia and I haven’t looked back since.

I love that this is a space for mineral lovers of all facets — decorative, scientific, metaphysical. Which of these would you consider yourself?

Matt: I love incorporating minerals into the interior design of my house. Placing a tourmaline on a windowsill in the right place so that when the light hits it, the glow of the tourmaline makes you smile. Although, I do not use minerals for any of the healing powers some people do, I can definitely sense the energy they create.

Emily: I agree with Matt. I love having minerals scattered about my home and enjoying them for their intense aesthetic value. So much so I have a few minerals tattooed on my body. I enjoy getting better and better at recognizing and identifying minerals I see at gem shows and online in pictures.



Do you think certain personality types are drawn to certain stones?

Matt: Similar to how individuals are drawn to their favorite color, the music they listen to or the clothes they wear to express themselves, a mineral has a similar attraction. Since we started connecting with the community more in-depth we have realized that more and more people from all walks of life are into minerals. People we would never have expected to be into minerals, are. Whether that attraction stems from a specific color, a metaphysical pull or the overall beauty of a stone, I’m sure one’s personality also lends itself to being attracted to a specific mineral.

Emily: Different minerals definitely have their own personalities, so I think that does sometime coincide with a person’s personality. Minerals are very diverse; there are flashy to plain, colorful to subdued, large to small, rough to smooth, treated to natural.

If you were a mineral, which would you be?

Matt: I’ve walked around with the same Afghani blue, purple cap tourmaline for the last 15 years, so I’d have to say tourmaline.

Emily: Dioptase, which is a really gemmy mineral and a beautiful bluish emerald color, is my favorite mineral and the subject of my very first tattoo. Its hardness level is also my favorite number, 5.

What advice would you give to someone who’s interested in exploring the metaphysical aspect, but doesn’t know where to start?

Matt: is your resource! The site is not only a place for mineral enthusiasts to buy and sell anything and everything having to do with minerals, gems and rocks, including specimens, art and jewelry, the site is also a place for those interested in learning about over 90 minerals. We are providing information that includes the physical and metaphysical properties, and interesting information about each mineral.


I’ve read that the Earth’s gems can be energetically charged by the light of the moon and sun, and cleansed in the sea. Do you know anything about this?

Emily: I can tell you for sure the Earth is an intricate, mystifying, and mind-blowing creature. If the moon can control our oceans’ tides and the sun can feed our plants, who’s to say there isn’t some connectivity with minerals? Charging and cleansing minerals isn’t something I’ve explored, but I have an open mind and would enjoy learning more.

Any other interesting mineral tips you have to share?

Matt: Looking to start collecting something, but not sure what? I say consider minerals as a hobby to get into. One thing to keep in mind is prices range from affordable to very, very expensive. It is a very fun hobby to get into though. You end up meeting some interesting people and if you become hardcore you can take it a step further and start looking to mine some minerals yourself. The USA produces some amazing specimens. Do some research and start digging!

Emily: I think everyone should have at least one crystal in their home. Much like bringing nature into your home with plants, decorating with minerals breathes life and beauty into your space.

How do you see Mineraliety evolving as it grows as a society?

Matt: Our vision is to become the place on the web that people come to when they think of anything having to do with rocks, gems and minerals. Mineraliety will be a place to learn, shop and interact with fellow mineral lovers.


The giveaway: 5 lucky winners will receive an awesome Mineraliety tote bag (I use mine for everything) plus a beautiful quartz crystal. To enter, simply sign up on, follow their Instagram, and then comment below telling us what you love most about the world of minerals. Make sure to include your email address! Giveaway ends Tuesday 9/22 at 11:59 pm EST. Open to U.S. only, lovebugs! :)


A huge thanks to Matt and Emily for creating this space and sharing it with us! Be sure to become a member of the Mineraliety community to connect with fellow mineral lovers.

Follow Brigette on Instagram and have a look at her blog Hummusbird!


  1. I love all the different structures of minerals, they’re so beautiful. Thanks for hosting the giveaway, I signed up and followed on Instagram!

  2. I love the uniqueness and healing properties of minerals! Every one is different and beautiful!!! That’s for introducing this website to me! Very neat!

  3. The world of crystals is new to me and I’m excited to learn more. I have a few that I’ve started to decorate my home with and love the way they catch the light and make me feel grounded. Thanks for introducing me to the Mineraliety website! :)

  4. Great article! Menerality is doing it right…for the love of all thing Meneral! There’s something to be said about that perfect crystal or stone that speaks to your soul and energizes you! When you find it you just know it was meant to heal you, to comfort you, to shine it’s beauty upon you! Thank you Matt and Emily for sharing the love and knowledge!!

  5. In my mind, the natural making, form, and variety of minerals is unlike many other things in the world. The colors alone are mind-blowing and the healing properties are of the earth and most people don’t even know how a little stone necklace can keep a cold away! My engagement ring has quartz crystals reaching out of it’s center, I figured an earthy diamond was more my style and minerals are very special to me because of that daily reminder on my hand. x

  6. Minerals bring us back to the simple reality that we are all connected and I’ll always love them for that. Thank you for introducing me to such a beautiful site!



  7. There is something magical about the mystical and energy based properties of minerals and crystals but I also have to say – I love the aesthetic. I love having all the little bits of sparkly color arranged just so, on a windowsill, catching the light in the morning. I like the way the purples and greens share space in a piece of flourite. I like having a little rock in my pocket and squeezing it and knowing I am holding something naturally, inherently beautiful.

  8. What I love about the crystal world is that each crystal is diverse and unique. They can be used to purify and clarify on the spiritual and mental planes or just simple decoration. Since I was a child I have always been attracted to crystals. Amethyst in particular.

  9. Wow– First off I want to start off by saying how absolutely incredible this is. I am sure I can speak for all mineral collectors out there that this has been something only one could dream of. I am so blown away by this creation of Matt & Emily.

    What I love most about the world of minerals is simply just the minerals themselves. Every stone is so unique, unlike one another and candidly exist just as they are created- raw, natural, colorful beauties.

  10. lover of how power is contained in such a small beautiful charm. love the fact that they are medicine easily incorporated in daily life. they light up my life

  11. i haven’t delved too much into the world of minerals, but I had a powerful dream recently about them so I feel moved to explore. This blog post is so timely!

  12. I love that we can gain healing powers from the earth that can later be amped up with even more power from two of the greatest powers, the sun and the moon. Wearing a mineral can be awesome because they’re beautiful, but also incredibly healing if you find the right one. Giving minerals as gifts is my favorite even when my receiver doesn’t understand or believe in the power I’m trying to pass on. Love the site so far and I love that y’all are giving minerals away! xoxo

  13. I am simply in awe of the fact that nature creates these diverse and gorgeous gems and minerals, each with their own special qualities. Reading about the healing powers of crystals have always fascinated me, i am addicted! xxx lovely post fp!

  14. What’s not to love about minerals?! There is something naturally beautiful about minerals. Maybe it’s the nostalgia that comes with cracking open a geode to see what glittering gem is inside, or maybe it’s the fact that not one gem is the same-some evoking mystery, others contributing warmth to a home. Either way, I can’t get enough of them!

  15. I love the variety of minerals and their capacity to aid in healing and personal growth! My favorites are Tanzanite, all varieties of Quartz, and Padparadscha Sapphire. I’ve been a longtime follower on Instagram ( and I’ve signed up for the website! Thanks for such a lovely giveaway opportunity, good luck to all!

  16. Minerals never cease to amaze me. I love the diversity, even between two minerals of the same name. Much like fingerprints, you will never find two completely identical minerals. They are even more fascinating once you think that they were formed from thousands or even millions of years of pressure and matter, slowly becoming the beautiful specimen that you can enjoy!

  17. I’ve always been curious about the mystic in nature, how everything that surrounds us affects us and minerals have that power of captivating, each of them is unique and they make me believe in magic.

  18. I have always been drawn to minerals and crystals- starting with field trips to the Albany museum and seeing the display cases full of local beauties. I now have a modest collection of pieces I’ve found along the way. If I were a mineral I would be pyrite- strong, organized and shiney :)

  19. My favorite thing about crystals is that they are all so unique and serve as an important reminder that all things good and beautiful take time and pressure to form under just the right circumstances! They’re a good reflection of the human experience and holding them all gives a very unique energetic healing experience – much like every person we meet.

  20. I love minerals because they are a whole new side of nature I have never explored. I’ve gone camping, hiking, rock climbing, but I have never dealt with crystals before. Of course I love them for their beauty but it extends far beyond that. Each crystal is very unique and I love how they correlate with astrology and our oceans. I have the fondest memories of sitting on a tiny rock island and meditating. It was the most calming thing I have ever done. Now I want to try it with crystals.

  21. I love the diversity of minerals. There is a mineral for any need that a person has. For peace or courage. I love being able to collect something that is so beautiful and simple.

  22. I love the beauty and energies to crystals, I truly love how they make me feel just by holding or being around them. Their beauty is timeless, imperfectly perfect, ancient and lovely. They add such a lovely touch to anything around your home, and yourself! There’s an endless variety and diversity between crystals, and there will always be more to learn, and more that we may never know about the beauty of crystals and their energies.

  23. What I love most about the world of minerals is that different minerals/crystals have different meanings that can help inspire and heal with its energy. Having them around my apartment along side plants or around the room gives clean energy especially when near windows where it gives out light and good vibe ora.


  24. I always have a handful of minerals on my bathroom counter and on the little shelf in my shower, it brings this incredible rejuvenating vibe into the room and makes it a wonderful relaxation space :)

  25. I love how diverse crystals are! There is something for everyone at all times of life to be your little rock buddy.

  26. As a crystal therapist and reiki practitioner, I love and use crystals primarily for their metaphysical healing properties. The fact that there are over 4500 varieties, each with their own unique energy and power, is incredible to me. I have always been drawn to minerals, even as a child. First for their aesthetic value, and then for their deeper meaning. They keep me feeling safe, calm, uplifted, and connected to mother earth.

    I’m so glad that Mineraliety is finally up and running successfully. I love being a member of this community and am so thankful for the opportunity to win these beautiful goodies! Xo

  27. Minerals have been a part of my life since birth. It is the best thing that my parents have ever shared. My father mined for quarts and my mother made jewelry with them.

    I love this community thank you for sharing, I signed up & followed!

  28. I love the idea of crystals holding and radiating energy. In a world like this, anything is possible. Plus they’re gorgeous to look at too! My favorite accessory is my rose quartz necklace.

  29. I love having many different types of crystals in my home. It clears the energy space for fresh inspiration. They are also so beautiful to look at, and are made up of the same stuff us & the stars are! They are like cosmic smiles, gifts from the earth.

  30. I have and love The Love and the Power crystal sets from FP. I clean ’em in salt water and put them on the windowsill and can actually feel the healing power. Thanks FP :)

  31. I love stones for their beauty, tranquility and serenity they give me. They give me confidence, radiate positive energy, help me to keep negative energy at bay and keep me grounded.

  32. I loves the natural rawness that minerals and crystals provide. Each stone has a unique color and energy that allows us to be drawn in. I like to collect minerals when I travel and incorporate them into my living space.

  33. I LOVE the energy and feel of a stone…sometimes when I hold a stone the energy is so incredibly ethereal and in tune with who I am that I MUST buy it! I LOVE Stones!!! Such a Wonderful Website, such an AWESOME Feature!

    The Weaver Of Words…..give me 15 words and I’ll tell you a tale

  34. Minerals are magical. They are beautiful in every aspect (colors, shapes, sizes), and I particularly love that you won’t find the same twice, that they are unique in a way. My favorites are the raw ones, the ones we, humans, have barely altered.

  35. I feel like since we’re all made out of the same elements as most minerals they are somewhat people that haven’t fully formed yet. It’s weird I know. They give me energy and I wonder if I give them anything in return.

  36. I love the idea of minerals and their healing properties. such a peaceful and happy thought that the earth is taking caring of us! these are all so pretty and calming to look at xx

  37. What I love most about minerals is that each individual mineral has its own unique purpose and that’s what stands out for me. Everyone of them is naturally beautiful. Especially if it’s born with a little sparkly crystal attached to it :) my email is

  38. Love that minerals can really brighten a space and bring it to life. They are such a beautiful creation that can reflect light and give a new perspective. Stoked to start a collection and bring even more of the outside into my home.

  39. I absolutely love crystals – there is something so SOULISTIC about them, and what they can do for your mindset that I have discovered to be truly magical. I began my crystal collecting about 2 years ago, and it grows and grows by the week – i can’t stop. They bring me calm, they bring me excitement, they bring me motivation, and love, and happiness. I truly believe in the art of positive thinking, and the laws of attraction of the universe: for example, if you’re seeking adventure in your life, pick up a labradorite, meditate to yourself and focus all your energy and thought and happy vibes into travel, exploration, picture it, carry it with you daily — and you will truly manifest your own reality. Absolute magic, these things. I would love to add another beauty to my collection! xx

  40. Not only are crystals and gemstones beautiful, but their healing properties are endless. I’ve loved crystals since my first geode I bought as a little girl. I definitely think we are drawn to certain stones because they’re what we need at that moment in our lives. Nature’s mystical, healing treasures.

  41. I love that every crystal vibrates at their own individual frequency. Not only that, I think it’s beautiful that crystals remain within their sacred geometry even when they are cut, i.e. when you cut a crystal you might have two smaller crystals, but they will both for example be pointed or have the same number of sides. I think crystals are amazing for their healing properties, but also for the life lessons they can teach us.

  42. This site is wonderful. I love minerals with a passion. I love their beauty and energetic properties, and how they can evoke such profound feelings. Fingers crossed for the giveaway!

  43. Oops. Forgot to include my email.

    This was my comment:
    This site is wonderful. I love minerals with a passion. I love their beauty and energetic properties, and how they can evoke such profound feelings. Fingers crossed for the giveaway!

  44. The Earth holds so many wonderful secrets and treasures, and has potential to do wonders. Minerals and geodes are some beautiful looking objects, as well as enriching and healthy, and this is what I love about them and why I’m at school for geology. Sites like this one are so great for people who are new to minerals to really understand their purpose and become obsessed like me! I appreciate the article on this splendid company and look forward to following their instagram as well as their website updates!

  45. My love for minerals has provided me with amazing opportunities to connect with some truly beautiful people. One of my favorite moments was this past summer at a music festival. I was firmly holding a fluorite and amethyst obelisk I had just bought after feeling its energy pull me towards it, when I wandered into a shop. Immediately the shop owner came up to me, grasped my hand holding the obelisk, put her hand on my cheek and told me that I had the most brilliant aura she had seen in a very long time. She continued to tell me about what my future holds and advised me to keep my dreams big. We talked for a while, discussing her travels, the people she’d met and our love for minerals. Experiences like this have taught me that people who appreciate the energy and beauty of minerals are drawn toward each other.

  46. There is something so perfect in minerals natural beauty. Among their many healing powers they also serve as reminders of improving ones ‘self’… not to mention they make for amazing jewelry and decor. Awesome giveaway opportunity THANKS xxx

  47. I just love the magical powers that are associated with minerals. Healing, love, peace, you name it. And they are so beautiful to look at. The most amazing things on the planet always come from nature.

  48. Minerals are a representation of Earth and nature as the purist form of beauty. Each is unique and stunning. They are also a fundamental ingredient in life and I love how some minerals look as though you are staring into another universe. :) They are awe-inspiring.

  49. I love how just having minerals around my house makes me feel at ease and at home. I feel more connected to the natural world by surrounding myself with them.

  50. I love all kinds of rocks. They are beautiful… But the real reason I’m drawn to them is the history behind each and every one. Rocks, minerals, crystals – they’ve all seen so much. A rock you see on the side of a trail now may have been deep under the earth or even under an ancient sea millions of years ago. They’ve experienced extreme heat, bitter cold, battering of elements… A seemingly immobile rock could have traveled thousands of miles in a river. They really just open my mind up to how much there really is beyond our tiny lives and how much more things are than meets the eye.

  51. I have loved crystals since a small child. I use them in my practice as well as my home. I use them for the beauty and magic in all spaces I dwell in. They are truly a gift from God.

  52. Just wanted to say this was a great read. I honestly don’t know much about crystals but this peaked an interest. It was very informative and learning their journey was interesting. I’m really looking forward to exploring the world of crystals and mineral rocks!!

  53. I love to decorate with them and use them to stage for jewelry pictures! I live how the light hits them. I also like to rearrange as the seasons change!

  54. Thanks for the awesome opportunity! I love the way that crystals can offer such a simple, yet alluring way to decorate your home and your life. You can base your spirituality around them, or simply leave them in your windowsill to catch + reflect the sun’s rays – no matter what, people will always be drawn to, mystified by, and love to look at and enjoy them. <3

  55. Minerals represent two things to me; patience and permanence. These minerals which took ages to form only benefit from patience. It also comforts me that the mineral that I hold in my hand has been around longer than anything I have ever known and will be around long after I am gone.

  56. I love how minerals and gemstones make me feel when the sun glints off of them. They make each morning seem like it is full of magic and growth and a beautiful newness. I have two small ones sitting on my windowsill in my dorm room to remind me that each and every day can be wonderful, as long as I have the correct positive mindset and exude good energy!

  57. I love minerals for their energetic and healing properties. And the fact that they’re breathtakingly gorgeous and come straight from the earth is just the icing on the cake! Thanks for introducing me to Mineraliety–looking forward to learning more about the world of minerals–and the possibility of scoring some! xo

  58. I love the beautiful portal to the Goddesses and our Earth Mother these special stone friends make for us.

  59. I love the calming effects of minerals. I’ve always been an anxious person and I find that just looking at photos of a pretty crystal can help bring me back to the moment.

  60. Crystals in general are so mystifyingly beautiful. I love how each one is unique with their own special meaning to the Earth, sun, moon, and me. I use crystals often, particularly to meditate with or moon the with them to cleanse them. I also take them along with me to the beach to cleanse their powers in the salty sea. I always carry and amethyst point with me too, because it is calming stone that provides balance and peace. I also carry a crystal quartz because it is a “universal crystal” and I just love that. :) Overall, crystals play a major part in my daily routine and everything I do. Have a nice day!

  61. I love the way each one is unique and different- almost with their own personality:) I love the feeling when the perfect stone fits in your hand just right. I’ve always been drawn to rocks, minerals, crystals since a child and I would love to learn more!!

  62. Minerals are so beautiful but also durable. I love that something so recognizably strong can also be seen as incredibly beautiful, delicate, and intricate!

  63. They remind me of my childhood! My family and I’d travel a lot, and some of the places we’d go would be stores or museums that had anything to do with rocks and minerals. That’s when I started collecting them. :)

  64. I am new to crystals and I am loving learning all the different properties and personalities of the crystals. Ironically my husband brought home two enormous Quartz Crystals about 9 years back but we did not realize they had properties. He bought them because they are beautiful. I have been digging through a storage facility trying to find them in the boxes to display them!

  65. Amazing!!!! Natural stones look very beautiful when used in such a way. And, the styles of giving them a finish is also incredible. I really liked the aging one…the one in the image. I think it’ll give a more appealing look, however I doubt about how’d be its surface feel like. But overall..a nice write-up. Thank you!

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