Step Behind the Scenes of Free People’s October Catalog

Our catalog team traveled to Paris and Stockholm to bring you this month’s catalog. Take a peek at what went down behind the scenes.

Four women grace the pages of this month’s catalog. All of them inspiring. All of them beautiful, inside and out. Caroline de Maigret, Toni Garrn, Miranda and Elektra of Say Lou Lou. I couldn’t imagine a more perfect group to represent October, a time when so many of us turn inward and reflect on ourselves and the world around us. Turn the pages of this month’s book and you’ll see look after covetable look paired up with personal drawings and notes straight from the models themselves. Models who really aren’t just models, but who are also making an impact in the world through music, art and charity.

But before we could bring them to you, the October book had to be made. And making it meant getting to the models themselves, which meant loading up our cameras and jetting off overseas to Paris and Stockholm. Life sure is tough sometimes. There’s no second-guessing when you find out just a few days in advance that you’ll be on set, in Paris, in just a few short days. You grab your bags, pack ’em up and go. And from the moment the plane touched down, my camera was clicking. Below, take a peek on-set with Toni, walk along the streets of Paris with Caroline, and go above the rooftops with Say Lou Lou, then be sure to grab your copy of our October catalog for even more inspiration!


Processed with VSCOcam with se3 preset


Get the look: Sammie TopRising Sun Sweater FlareHigh Street Skinny ScarfRamses Beaded BraceletVance Leather Bracelet SetFarfax Heel Boot


Get the look: Starry Night CapeletPerfect World TeeRaquel Twist MiniGeorgia Leather Bolo




Get the look: After Dark Boot



Get the look: One of the Guys ButtondownUptown Slim Straight JeansStudded Leather Tie BeltTrail Dusted Distressed Hat



Get the look: Ida Mini DressKick It In ReverseLana Vegan Leather Legging



Get the look: We The Free Je T’aime TeeAvendale FlareRustico Stamped Leather BeltVegan Suede Patchwork Mini

Processed with VSCOcam with se3 preset

Get the look: Eternal Tapestry Velvet Maxi JacketTraveling Storm Stacking RingsDenim Super Flare


Get the look: All Star Pencil SkirtFleetwood Fringe CrossbodyFairfax Heel BootTake Me Along Fringe Leather JacketSimply and Short Velvet SlipAsymmetric Ray HoopsDiamond Desert CrossbodyDay For Night Platform Ankle Boot

Processed with VSCOcam with c1 preset

Get the look:  Licorice TopModern Fold Midi SkirtWalkabout Chambray One Piece

Processed with VSCOcam with se3 preset

Get the look: Cable Open Back Sweater

Processed with VSCOcam with se3 preset

Follow FPJulie on FP Me and Instagram

0 0 vote
Article Rating
Notify of
Newest Most Voted
Inline Feedbacks
View all comments
7 years ago

Wow, amazing to see behind the scenes of such a big project! And I totally fell in love with those shoes! Want, want, want!

7 years ago

@Fp Julie

Goodness, stunning to see off camera of such a major task! What’s more, I completely became hopelessly enamored with those shoes! Need, need, need!


7 years ago

So lovely! But real talk FP, I think y’all are ready to feature beautiful movers & shakers of all different shapes and sizes. Food for thought!

Megan b
7 years ago

As always, beautiful photos. I really want to visit Paris!! I also hope I get this catalog. Hee hee

7 years ago
7 years ago

So in love with this shoot <3

7 years ago

Where is the white lace up sweater? Why isn’t there a link for that? I see it in black and burgundy but not the cream online. Will it become available later?

Bethany Grace
7 years ago

So excited for this fall at free people.
Keep Dreaming, Bethany

7 years ago

such incredibly gorgeous cities for such a gorgeous catalog photo shoot! thank you for sharing!

The Weaver Of Words…..give me 15 words and I’ll tell you a tale

7 years ago

Stunning! I’m excited for the season.

A DIY Blog 

7 years ago

I enjoyed reading this but was hoping to hear more about the models who really aren’t just models, but who are also making an impact in the world through music, art and charity. It would be nice to have details on all the wonderful things they are doing.

7 years ago

Anyone have any ideas on where that green futon in some of the shots is from? I LOVE it!!!!

3 years ago

Omg stuning..The level of photography is on the top.