Do you want natural? Organic? Non-toxic? Is there a difference?…
Once upon a time, in days of yore, finding plant-based skincare and beauty products that actually did what they promised they would was about as difficult as pretending to like a kale-celery-jalapeno juice. But times have changed and not only are gorgeous plant-based products as effective as ever, they’re easy to come by.
As great as it is that these better-for-you formulas are easily accessible, there’s still quite a bit of confusion around the language used to describe them. Do you want natural? Organic? Non-toxic? Is there a difference?
You know reading the ingredient portion of a label is important, but it’s equally crucial that you read — and understand — other parts of a product label as well, namely the adjectives it touts. It’s easy to get overwhelmed by insider-seeming jargon but a little information can be extremely powerful in your quest to decipher the real stuff from the imposters. Ready to get your learning on? Keep reading.
Highly-regulated by the the USDA, “organic” is one of the only claims you can really be 100% sure about when it comes to skincare and beauty products. (Caveat: While a label can claim a product is organic, if it also doesn’t feature this symbol, that label is LYING TO YOU and the maker is likely in for a world of trouble when the USDA gets wind of their false advertising.) For makers to claim a product as organic, they need to apply for organic certification with the USDA, have an agent come check their ingredients and facilities, and only after all this are they awarded the distinction.
So what does organic mean? Simply put, all or almost all of the ingredients have been grown and processed under very strict conditions. If the product is “100% organic,” everything in that product was grown the good old (old) fashioned way: no pesticides, no fertilizers, no herbicides, no antibiotics, no growth hormones, no GMOs.
An “organic” product means that 95% of the ingredients meet the criteria. One thing to note, however, is that the percentage of ingredients that need to be produced in these conditions to qualify something as organic varies from state to state. In California, for example, only 70% of ingredients are needed for something to qualify.
At the complete opposite end of the spectrum is the “natural” claim — there are virtually zero regulations around this claim, meaning you should proceed with caution when considering a product that claims to be “natural” or “all-natural.”
Yes, some “natural” formulas are just that: they may contain plant-based natural ingredients that just aren’t organic and so can’t sport that nifty USDA seal of approval. But there are also plenty of products touted as natural that contain highly processed, potentially harmful plant-derived ingredients.
Coconut oil and its labeling is a great example of this issue. You know the product in your hands comes from coconuts, but unless that jar says “organic,” you have no way of knowing if you’re getting the real, raw stuff or if what they’re claiming as “natural” is actually rotten, dried, chemically-treated, dyed and deodorized coconut byproduct.
The best way to figure out if a “natural” claim is legit is to read the ingredient list very, very carefully. Remember that ingredient decks list ingredients in order of highest percentage to least, so if the first 10 ingredients in something “natural” are organic or plants you recognize, you’re probably safe if you’re not overly concerned about something being 100% organic. Many green products contain a boatload of organic ingredients without the whole thing being certified as organic, so do your research.
Though “non-toxic” is another claim with almost no regulation — aka it’s mostly a marketing tool — it’s not necessarily a harmful claim. You see, “non-toxic” just means the product doesn’t contain ingredients that have been linked to toxic responses (like hormone disruption, cancer, etc.) in humans.
So while you should absolutely still be reading the ingredient list on “non-toxic” products, know that ingredients like phthalates, parabens, lead acetate, formaldehyde, petroleum and coal tar likely won’t be listed…and that’s never a bad thing.
If you want to take classifications one step further, you can also consider whether something is vegan, cruelty-free and plant-based.
For a primer on all things vegan beauty, check out this post. It covers everything from the non-vegan ingredients that might be hiding in your jars and bottles to the symbols you should know to look for.
As far as plant-based beauty goes, you’ll want to check to make sure your product is “synthetic-free,” which quite literally means it contains zero man-made ingredients; 100% of what you’re slathering on your face occurs naturally in the world. “Plant-based” means roughly the same thing — the ingredients are botanical — but it’s important to remember that just because something is plant-based or synthetic-free does not mean it’s organic, and vice-versa. If you want to your products to be uber-clean, make sure all the right boxes are checked.
+ Want to learn more about organic beauty? Read more here!