Hallo Amsterdam!

Without further ado, the first Free People store to grace the streets of Europe — say hello to Amsterdam…

It’s perhaps only befitting that the new Free People store is located in Amsterdam’s “The Nine Streets” district, one known for its eclectic range of patrons and businesses. We are humbled to sit within and amongst this genuine community, which includes a local organic coffee shop, fromagerie, and local brand boutiques.

As is true in all of our endeavors, the FP aesthetic — color and playfulness — is immediately apparent as one slips inside, while taking a cue from those architectural features of the building’s original façade.

A press event Thursday evening preceded the store’s official opening on Friday. The Dutch guests in attendance effortlessly styled our key pieces, pairing vegan leather dresses with button-down shirts and kitten heels, cable knits with cropped flares, floral mini dresses with chunky sneakers, and embroidered dresses with animal print boots. It was exciting to come face-to-face with those familiar with the brand, and even more invigorating to witness those who were learning of us for the first time.

Stop by and say hello, hallo!

Store imagery by Alexander Sporre.


  1. Sometimes I was wandering if ever I’ll visit Freepeople store(as I’m European and for now don’t have opportunity to visit USA) ,but now as I’ve even moved to Netherlands, it’s more possible than ever! I’m so happy and I guess here comes in my mothers saying – if You really wish something,if actually happens! So HORRAY for all of You with the new shop!!!!

  2. How about opening one in copenhagen? ;b
    CPH has a widespread tendency to whole-super-raw-vega organic foods, it’s quite the soulfull, health-town ;b

  3. Looking forward to make a trip to Amsterdam!! Finally a way to see and feel your items up close and get a chance to feel the Free People vibe!!

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