Wellness That Anyone Can Bear

It’s a match-a made in heaven… Three friends joining forces to bring their energy game into one of the most fun frontiers we’ve ever seen… Anyone for matcha gummies??

Adam, Ben and Jahangir have a cute story, maybe as cute as the gummy bears they’ve created. 

One night, late at the office, Adam (an Aries) thought to himself, “wouldn’t it be great if I could have matcha in a gummy form?” So he contacted his friend from high school, Jahangir (a pharmacist and Leo), and they brainstormed a few possible ideas to bring to the public. Enter Ben (a Scorpio), and the men worked to bring their idea to the market as a daily supplement for people to gain the benefits of green tea in a new, easily accessible formulation.

That’s where the journey began. Matcha Bears was born the day after Adam’s revelation. Talk about acting on a good idea quickly.

What did the first Matcha Bear taste like? Was it immediate perfection?

The first matcha bear samples were very sweet and slightly grainier. We conducted multiple revisions and taste trials to make sure we had a perfect combination of flavor and strength. 

The most important thing that we had ensure was that our proprietary blend didn’t contain gelatin. This was paramount to us.

For those of us who don’t know, what are the benefits of imbibing matcha?

Amongst its many health benefits:

  • Matcha is packed with exponentially more antioxidants than any other superfood, and also contains a high concentration of chlorophyll which helps detoxify the body.
  • Matcha contains EGCG, which helps burn calories 4 times faster than normal and it is known to lower bad cholesterol. Matcha boosts your energy levels throughout your day!
  • And to top it off, matcha contains L-theanine, the amino acid that provides the mind with focus, improved cognition and calmness, giving you a peaceful state of mind.

Why bears?

We are a playful, fun, and approachable brand. The shape of our gummies as bears embodies this idea of being accessible by a wide variety of audiences. We want to bring Matcha to everyone. Bears are joyful, playful, and loving, and this is what our company’s core values represent. Also, we just love gummy bears! So, why not!

Best and worst advice you ever received:

The best advice we ever received was to stick to our original plan and idea of creating the first ever Matcha Green Tea gummy bears and not to give up on the company, despite the criticism and slow acceptance of a new green tea formulation.

The worst advice we ever received was to give up on the brand and close the company because the world is not ready for matcha green tea gummies, that they would just be another “fad.”

Is it easy being green?

It is not easy being green. In order to make a “green” product that is healthy for consumers, we refused add any harmful products, like gelatin, to the proprietary blend. It might have benefitted us in the sense of producing better imagery, vibrant-colored gummies, and better taste. However, if we went down this path we would lose our main focus and shift away from bringing a healthy and beneficial gummy to the market.

What’s in Matcha Bears’ future?

We are working on a few more flavors that will be released this year. Each of these new flavors will have health benefits for different indications and are currently being researched and developed by our highly-trained staff of scientist bears, and we can’t wait to share them with our consumers!


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Oh my gosh, these are cute! And they’d make great gifts for my coworkers!

Charmaine Ng | Architecture & Lifestyle Blog

5 years ago

I was smiling reading the story, it’s really cute just like the gummy bears :)