Go Deep WTHN Your Skin

Co-founder Dr. Shari Auth walks us through how and why to give at-home facial cupping a try and why you shouldn’t be scared of ancient beauty practices.

You know that saying, “everything old is new again?” Well, nowhere is that truer than in the world of skincare. Over the last few years, it seems like a “new” ancient self-care technique is reintroduced — and we couldn’t be more psyched about this trend. After all, if something has withstood the test of time (we’re talking centuries) and continues to be an effective way to care for the health and well-being of your skin and body, why not embrace tradition?

One such practice is cupping, an ancient practice that people use on all parts of their bodies to treat a variety of issues and ailments. True to its name, cupping involves a literal cup that creates suction and pulls against the skin to increase blood flow and provide a tissue massage. If those benefits sound familiar, it’s probably because that’s exactly what you want to achieve when it comes to a holistic skincare practice.

Luckily, you can cup to your heart’s content from the comfort of your own bathroom, thanks to WTHN’s Facial Cupping Kit. Below, the company’s co-founder, Dr. Shari Auth, walks us through how and why to give at-home facial cupping a try and why you shouldn’t be scared of ancient beauty practices.


Let’s start at the beginning: How did WTHN come to be? Where does the name come from?

WTHN’s mission is to make the ancient healing practices of Chinese medicine more accessible. From herbs to face cups, we take a natural approach to healing. We believe your body has the ability to heal itself; at WTHN, we are unlocking the power within.

For the uninitiated…what is cupping? How does facial cupping work? What are the benefits?

Face cupping has so many benefits — it is truly holistic beauty care. Face cupping stimulates circulation to increase collagen and elastin. Collagen helps reduce wrinkles and elastin firms and tones the face. Face cupping also promotes detox for a clearer complexion. Best of all, face cupping feels amazing. We store a lot of tension in our faces, so face cupping helps to relax tension from staring at screens or clenching our jaws while we sleep.

Can anyone practice cupping as a self-care ritual? What are some general at-home cupping guidelines?

The WTHN DIY Facial Cupping Kit comes with an instruction booklet for best practices. We recommend doing face cupping a couple of times a week for anti-aging and to get that “glow.” Start by applying a face oil to help the cups glide along the surface of your face. Place the cup at the center of your chin, squeeze the bulb to get some suction and glide upward and outward along the jawline. When you get to the end of the jawline release the suction and begin the stroke again. Repeat three times and then move up, starting at the corner of the mouth, then along the cheekbone and forehead. Each kit comes with two different sized cups, so experiment to find the one you like best for each area of the face.

What’s the difference between an at-home treatment like your Face Cupping Kit and what a professional can do?

At-home face cupping doesn’t require making an appointment, traveling or tipping. After buying the set, it’s free and you can feel empowered knowing your beauty routine is at your fingertips.

Is facial cupping the same as body cupping?

Face cups glide along the skin so they don’t leave marks. Body cups are often left in the same spot for 15-30 minutes and can leave cup marks.

Talk to me about the importance of circulation when it comes to the health of your skin.

Fresh circulation can promote detox for a clearer complexion, as well as increase collagen and elastin production, our body’s anti-aging molecules.

How does facial cupping compare to gua sha and jade rolling? Can you do all three at once?

Face cupping is the most relaxing of the facial massage tools. Jade Rolling is the best for puffiness and dark circles. Gua sha is more like traditional massage that pushes down on the tissue to promote circulation, whereas cupping lifts up on the tissues to promote circulation. Alternating between all three face tools is great!

What does “beauty” mean to you?

Beauty is the vibe somebody emits. That certain something that attracts you and makes you want more.

What inspires you every day?

Helping people incorporate natural medicine and beauty into their lives to live their best life.

What’s the single most important thing someone can do for the health of their skin?

Drink water, eat clean and don’t be afraid to touch your face! Just make sure you’re doing it with clean, sanitized hands and face tools.


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I’d be curious to see the effects or a review of this product! So intriguing!

Charmaine Ng | Architecture & Lifestyle Blog

4 years ago

Thanks for sharing this technique. Totally agree that fresh circulation can promote detox for a clearer complexion. Would be nice to see a demo for using the kit.