Office style.

Our lingerie buyer has teamed one of our latest bralettes with items that archieve a very fashion forward demure look. We couldn’t think of a more stylish way to
channel this lingerie as outerwear trend.

Teamed with a simple tea length black skirt a leopard belt and block heels. It’s a perrrrfect transitional piece as the warmer days are slowly creeping in!

lace back crop bra,ombre braided belt, treasured pearl necklace, ripped up maxi,

daughters of the revolution

There are two beautiful dresses in our March book from the label Daughters of the Revolution – beautiful graphic dresses that are ideal for a vacation as beach cover ups or dressed up for a day to night look.

Here’s a little about the designers;

Daughters of the Revolution designer, Emily Cadenhead, creates her clothes to evoke the sensibility of freedom, nature, love, and femininity that have marked her life. Her parents are hippies who live an environmentally friendly lifestyle, which liberally encourages creativity. Growing up in Malibu and Palm Springs with nature outside her window, Emily spent most of her upbringing painting and drawing. In 2007, she started Daughters of the Revolution with a small collection of hand painted dresses.

Daughters of the Revolution is a family business committed to sustainable design. The team works on a micro-level carefully selecting ethically and environmentally responsible techniques for their garments. Daughters of the Revolution uses a combination of organic clothes, natural fibers and silks. Much of their sequins and beadwork are made of recycled materials. Emily’s print designs echo nature and fairytale with recurring motifs of flowers, seashells, feathers, animal and ethic prints. The focus of the design is comfort above all else therefore developing a loyal following of women from around the world who love the collection. Daughters of the Revolution is now carried in over 200 stores worldwide as a celebration of the female form, freedom, nature, love and happiness!

Crosswords Maxi Tube Dress


Created with flickr slideshow from softsea.

A weekend makeup thought

Our model Martha Hunt styled herself in the studio on Friday. Her look – reminiscent of a 90’s Debbie Harry consisted of strong bronzed eyes and a rough and ready hairstyle.

The way she teases the camera lens when she’s in front out it is breathtaking. She totally set the mood for a Friday night.

Below is the product that was used to create her look. Stay tuned to see the look book of the style she put together.

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Odylyne

Here’s another designer that we have featured in our March book –

ODYLYNE, is derived from all things beautiful. A simple concept and blend of bohemian and vintage styles with a touch of modern, clean lines. The inspiration behind the designs are also deeply rooted in the hippie chic world…where female artist set trends while breaking the rules of tongue-in-cheek fashion. The concept stays true to its original theme of creating the whimsical drama of mystery and sexiness without all the fuss. It just feels good and makes being a goddess pretty damn effortless. 

The dress is a show stopper and can be easily dressed up or down. Here’s a little interview about the brand

The complete pleats Maxi Dress by Odylyne


Created with Admarket’s flickrSLiDR.

Shakuhachi

About the brand:

Shakuhachi takes you on a trip down romance lane – luxurious chiffons and breezy silks that will make you want to float into the summer months. silks in camel and heart racing tones offset the delicate charm and give you a little bit of “cool”.

Shakuachi was birthed a decade ago in Australia from creative experimentation and a kaleidoscopic vision. Jessie White the founder and designer has cultivated a solid global presence and a broad, enduring following with style mavens and celebrities throughout the US, Japan and Europe. We have invited her label into Free People!

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Get to know our New Romantics line

We caught up with our New Romantics designer to give a little insight into this new label we have launched.

What was the initial inspiration behind New Romantics?

Just after this opportunity was presented to me, I was leaving for a girlie vacation to Sardinia.  I was really taken with the passion of the Italians and the rustic beauty I found there.  The beaches are stone and are overshadowed by steep cliffs and rocky coves….the surface of the sea, reflecting the pebble bottom, looked like prisms.

 How would you describe New Romantics as a line?

Intimates dressing has been really appealing to me and how it’s a bit naughty but delicate, I wanted New Romantics to feel more grown up.  It’s beautiful, kinda sexy or as we call in FP sensual…I like that the sensual girl doesn’t look like she’s trying too hard. They are items that you can take on vacation with you, they are light and delicate. You can roll them up into your suitcase and they will still look great… all crunched up.

The fabrics that you use for this line are quite unique, how would you describe them?

I spend a lot of time researching or pulling ideas from anywhere and everywhere, a curtain, vintage blouse, and antique tank linens, scarves and develop from scratch. My eye is hungry for the next beautiful texture and I enjoy building texture on top of texture.  In general I am attracted to sheer Rochelle’s that mimic crochet but they drape more beautifully and in turn are sexier because they are less perky and demure. They are hard to find!   There’s lots of raised texture contrasting with see-through fabrics so you get a lot of dimension.  I find this mix of elements makes for expensive looking clothes that need very little embellishment to sing.

What’s to come for New Romantics, I hear there are some beautiful items coming in April?

Looking forward, each collection story will be told by the fabrications I curate, I feel like New Romantics will always have a touch of delicate hand.  But it’s a new generation of romanticism…extreme hem lines are going to get weird and sweep are going to get big and I’m not sure how bra friendly it’s going to be ;)

A trend we love

Whoever knew the hem line could be this adventurous. The spring 2011 big trend is the hi-low silhouette, and we are huge fans!

We love the peek-a-boo factor that this look gives, a great way to show off your lovely shoes and a little bit of your leg when spring hits. It’s a look that’s making a romantic comeback from the 70’s in a new modern way. Play around with the look and add a little petticoat or slip to make it slightly more dramatic.

Recently Natalie, one of our favorite bloggers rocked the look on her blog and made us 100% sure that this trend is the one for spring.

Natalie’s Blog: www.natalieoffduty.blogspot.com

Hi-low shop: Fp hi-low shop

Our wholesale team at Coterie NYC

The Free People Wholesale team is at Coterie in NYC, it’s a massive trade show filled with exciting labels.  Department stores such as Saks, Harvey Nicholas and many other cute little boutiques and department stores from around the world visit to see what labels they would like to buy and showcase.

The wholesale team set up a beautiful booth accessorized with ipads so customers can view our digital Fp lifestyle and beautiful fashion forward lookbooks. Whilst I was there, I snapped the style of our girls. Don’t they look adorable!?

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Our Creative Director made the necklace to the right!Untitled-1

A big love for bass shoes

We have fallen head over heels in love with Bass shoes. That 50’s jive look is growing on us in a big way.

Bass has collaborated with Rachel Antonoff to design a collection of sweet/masculine looking shoes.  I think these shoes are perfect for spring; add them to your cute dresses or make your jeans a little more interesting.

What I like about Bass is the quality leather and thorough workmanship; you know you’re invested in a pair of shoes that will last a lifetime.

I think they are endearing, and I love how they have been styled on Tennessee from The Like.

We’d like to know, are penny loafers your thing?

James Dean made them ‘cool’ in the 50’s after he was seen rocking around in them but we love to know how you fp girls would wear them?

 

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