sales samples!


Today the Free People design team received the sales samples for the end of summer and fall. This is the first time the designers see their creations as they will look when you see them at the store. This is after a long process of hand made samples, drawings, fittings and revisions. Still ahead there will be meetings with even more revisions and changes to get down to the most amazing pieces for the final line. Hope you like them just as much as our designers do when they hit the stores!

crochet trees!

We got some comments asking for more details of our giant crochet tree display. Here you go! This is the prototype tree our display team made in their workspace at the home office.
The visual team crochetters worked from the top down, starting with a styrofoam ball, crochetting around it and then down, connecting to big rings as we went. Then we crochetted garland to drape on the tree, and crochetted around little styrofoam balls to be “ornaments.” Then we had to chop the rings in quarters, folded the tree up, and sent it to india to be reproduced. As you can see from the pictures of the final one in the stores, they’re all a little different. But it looks great and is a wonderful handmade treasure.