january catalog

Our January catalog drops today! The collection was inspired by Spain and we shot it in Mexico. It was shot in 2 locations near merida, mexico…
The first was a restaurant owned by a lebanese man who’s lived in and ran
the same restaurant for over 40 years…the second was a hacienda refurbished by our production scout and her husband, which is out in the countryside…complete with horses, dogs, chickens, baby boars (and an unexpected tarantula)!
Check it out online and watch the behind the scenes video… The music is a song called “Rector Street” by Levy.

cardboard carpets

wendyplomp.jpgBloesem. Designer Wendy Plomp titled them “message in a box”. Here is a description from Louise Schouwenberg of Domus magazine.
Cardboard is probably the cheapest industrial packaging material available on the market. Any image that is printed onto this typically throwaway material can turn into a streetwise design object; something that can have a glorious second life if left to the street where it can be spontaneously employed in new applications.
For instance, it could be reborn as a disposable carpet that could instantly provide you with a clean space wherever you are, almost like a home.
To prolong the lifespan and usefulness of boxes, informative messages or ornate arabesque patterns reminiscent of precious carpets could be printed on the inside surfaces. An example could be the food parcels dropped in disaster areas; this unexploited space could be used to provide valuable information which, especially in those conditions, might be enormously helpful.

sales samples!


Today the Free People design team received the sales samples for the end of summer and fall. This is the first time the designers see their creations as they will look when you see them at the store. This is after a long process of hand made samples, drawings, fittings and revisions. Still ahead there will be meetings with even more revisions and changes to get down to the most amazing pieces for the final line. Hope you like them just as much as our designers do when they hit the stores!

crochet trees!

We got some comments asking for more details of our giant crochet tree display. Here you go! This is the prototype tree our display team made in their workspace at the home office.
The visual team crochetters worked from the top down, starting with a styrofoam ball, crochetting around it and then down, connecting to big rings as we went. Then we crochetted garland to drape on the tree, and crochetted around little styrofoam balls to be “ornaments.” Then we had to chop the rings in quarters, folded the tree up, and sent it to india to be reproduced. As you can see from the pictures of the final one in the stores, they’re all a little different. But it looks great and is a wonderful handmade treasure.

 

it’s our birthday!!!!

Tomorrow marks the one year anniversary of the Free People blog!!! Happy Birthday to us! Thank you all so much for reading, commenting and sharing. I’m so excited for another year and all the improvements we plan to make for our Free People community. Thank you all for being a part of it.