it’s our birthday!!!!

Tomorrow marks the one year anniversary of the Free People blog!!! Happy Birthday to us! Thank you all so much for reading, commenting and sharing. I’m so excited for another year and all the improvements we plan to make for our Free People community. Thank you all for being a part of it.

august catalog inspiration

On it’s way to you, our August catalog! The inspiration for this collection is a mix of art nouveau, mod and glam. Kind of dark, decorative and beautiful… Our catalog team was in London a few months ago, on their way out to shoot the Grunge Princess July catalog at Vintage Vacations. While in London, they met up with some friends at a restaurant. The atmosphere was so amazing there and they decided it was perfect for their next shoot! They also scouted some other locations, a private home and a beautiful park.

homestead

 

I’m sure you’ve noticed all this talk about “homestead” on our website the last week or two. What’s homestead? It’s the name of our latest trend concept. Since we didn’t do a catalog inspired by this trend, I thought I’d give you some of the info we use in the home office to connect to this idea. Check out this poem written by one of our girls on the creative team… Read More

our story

Lots of people ask about the history of Free People, how the brand was started, about the relationship with Urban Outfitters, etc. Well, now we have posted our story on our website for all to read. Check it out here!

swapness

So our travel themed craft swap is coming to a close. These photos are just a few of the amazing crafts the particpants have exchanged. Check out our flickr group to see the rest, and leave these guys some comments! The creativity of all you swappers is seriously incredible. Hope you all had fun!!!!

how do you wear your FP???

Free People is in love with mixing it up… mismatched prints, soft feminine with tough boy elements, the pulled-together with the super care-free. How do you wear your Free People? I know there are some Free People girls out there with some serious style. Well we wanna see it! Read More

cracker farm

We would like to introduce you to the talented photography team that has recently been working with us on both our website and catalogs. They call themselves Cracker Farm and they are super fun to work with! We asked them to tell us their five most favorite things, and this is what they had to say… Read More