Sneak Peek: January 2014 With Sasha Pivovarova

In my 4 years at Free People I’ve seen some pretty amazing catalogs… but to this day one of my all time favorites is still our April 2011 book featuring Sasha Pivovarova.  This ethereal beauty has such an air of grace and magic about her, and she just seems to float effortlessly in our clothes.  We were thrilled to work with Sasha again on our January 2014 catalog, and she’s the perfect model to showcase the fresh new trends for spring 2014.  What’s even cooler about this book is that it was shot at Sasha’s beautiful home, by her husband Igor Vishnyakov, giving us an intimate glimpse into her home life and fascinating artwork (the illustrations in the catalog were done by Sasha herself!). Read More

Holiday Catalog Behind The Scenes

Our November catalog is divided into 5 chapters, each representing a different element. For the air and earth segments, our catalog team headed all the way to Iceland to use its breathtaking landscape as the backdrop for these two elements. Read More

November Catalog Sneak Peek: The Elements

It’s hard to believe that the time has already come for our holiday catalog!  Our November book is the biggest of the year, and our image team always goes out of their way to make it incredibly beautiful and special. Read More

Behind The Scenes Of Our Washed Ashore E-Book!

Our June Washed Ashore e-book, shot by Anna Palma, features the ever-beautiful Behati Prinsloo in a washed-and-faded earthy color palette that feels as though she’s a mermaid who’s been brought to shore with the waves to bask in the summer sun. Read More

May Catalog Sneak Peek! Roshambo:Rock

Our May catalog has probably been one of our most highly-anticipated yet – because along with it comes the follow up to our first short film, Roshambo – Roshambo:Rock! Shot in Rio by Guy Aroch, the catalog again features Sheila Marquez, along with Britt Maren and Michele Ouellet. Read More

Sneak Peek At Our December Book With Lily Donaldson

Following the luxury and sparkle of the November holiday book, our December catalog always feels like a breath of fresh air.  It has a refreshing lightness to it, like a step in the direction of spring, but full of easy, comfortable looks that are all I want to wear this winter. Read More

Why We Love Her, Lou Doillon

Lou Doillon is smart, cool, edgy, unique, and French with incredible style. We love the presences she has and the way she just turns outfits into incredible, easy, fun looks with a ton of attitude.  From being a musician and the daughter of the beautiful Jane Birkin, she oozes aspiration. Read More