October Catalog Sneak Peek: Our Style Muses (Including Lou Doillon!)

Our October catalog is definitely one of my all-time favorites. The concept is based around our Free People style muses, and the catalog features three women who influence and inspire us greatly: Read More

September Catalog Sneak Peek: Who’s That Girl?

Our September catalog was shot by Guy Aroch, who captures model Martha Hunt on the streets of London in a paparazzi-inspired style. Based around the concept of the modern “it girl” whose every move is documented, Martha dodges the camera as she does everyday things like taking out the trash and going to yoga, working on set and going out at night with her boyfriend, played by model Danny Fox. We love this book and the story it tells, and can’t wait for it to drop on Tuesday along with our new site for Free People UK! Here’s a sneak peek. :) Read More

Snapshot: Thomas Northcut

I have a special edition of snapshot for you today – it’s our April catalog photographer (and member of the fp family) Thomas Northcut! You’ve seen a lot of his work here on the blog over the past year – it’s time to get to know the man behind the lens! Read More

April Catalog Behind the Scenes

Behind the scenes of our April catalog shoot in the California desert with Jacquelyn Jablonski, Kate Harrison, Hailey Clauson and Luisa Bianchin, shot by Thomas Northcut. Read More

April Catalog Sneak Peek

I always love our April catalogs – it’s festival fashion at its best, and this year our team shot in  Joshua Tree, California, setting the scene for four girls on a road trip through the desert. Read More

Behind the Scenes in Vietnam

I must say, I have thoroughly enjoyed all the photos and coverage that our catalog team brought back from Vietnam.  The landscape and scenery of Vietnam is breathtaking and its been so cool learning more about a country I really didn’t know much about. Read More

Guide to Vietnam: Hue’s Imperial City

The final stop of our guide to Vietnam is Hue’s Imperial City, a walled fortress and palace located in Hue, the former capital of Vietnam.  Hue is located in the middle of Vietnam, and has a severe climate with scorching hot summer days and incessant rain in the winter. Read More