For this month’s catalog we celebrated fashion inspiration from decades past and present – moving through the 20’s, 50’s, and 70’s to current day. There’s so much to love about this book, and each decade truly has its own spirit and style. Now it’s time to vote: which decade did you enjoy the most?
Paris was the perfect setting to capture the fashion of the 1920s for our Through the Decades holiday catalog. The grayish light and romantic architecture created a dreamy backdrop to the 1920s styling worn by Elsa Hosk and sisters Zuzanna and Julia Bijoch.
Here’s a peek behind the scenes thanks to Thomas Northcut!
The FP crew – such a stylish group of gals!
Shop the November book.
Here is the beautiful video to accompany our holiday catalog, “Through the Decades.” It’s so fun to watch the models breathe life into each magical era!
Models: Elsa Hosk, Zuzanna Bijoch, Julia Bijoch
Music: Frehel, “La Vraie de Vraie”
Model: Elsa Hosk
Music: Charlie Feathers, “That Certain Female”
Models: Elsa Hosk, Marianna Santana
Music: LA Vampires vs Zola Jesus, “In the Desert”
Models: Elsa Hosk, Tallulah Morton, Chrishell Stubbs
Music: Deerhoof, “The Merry Barracks”
I am beyond excited about this year’s holiday book and today I can finally give you a sneak peek! This year we decided to pay homage to the fashion of bygone decades that still influences us today. We traveled back in time to Paris in the 1920s, America in the 1950s and Morocco in the 1970s before finishing up with the Modern Girl, a girl who mixes her favorite trends from the past with her vision of the future.
Behind the scenes photos by Thomas Northcut.
1920s – shot in Paris by David Bellemere featuring Elsa Hosk, Zuzanna and Julia Bijoch.
The 1950s – shot in studio, NYC, by Alexei Hay featuring Elsa Hosk.
The 1970s – shot in Morocco by David Bellemere featuring Elsa Hosk and Marianna Santana.
The 2010s – shot in studio, NYC, by Alexei Hay featuring Elsa Hosk, Tallulah Morton and Chrishell Stubbs.
Stay tuned for more about the Decades all November long on the blog, and lots of great behind the scenes coverage!
Which decade is your favorite so far?
Shop the October Catalog.
I’m so excited to give you a sneak peek of one of my favorite catalogs of this year! Photographer Guy Aroch has the magic touch… I love everything he does – and model Julia Stegner looks stunning in these perfect Fall looks.
The catalog drops on Tuesday. Stay tuned!
As you may have seen by now, we had a very special cameo by one of our beloved home office pups in the September catalog – Toby! I caught up with Toby the other day to ask him about his experience shooting his first Free People catalog :)
Were you nervous about being a part of our September catalog shoot? I was a little nervous, but once we started shooting, I relaxed.
What did you do to prepare for the shoot? Well, I’m a natural so I didn’t do much. I had a bath and made sure my paws were extra clean.
What did you think of Bambi, the model you posed with? She was great! I think we complimented each other well. At first, she was a bit scared of me, but after she realized I was a gentle giant, she had fun.
What was your favorite part of the shoot? Being showered with cookies and attention from all the ladies :)
Do you get stopped on the street now that you’re a famous catalog model? Not so much…
Will you be doing any more modeling in the future? I hope to. I am available :)
Do you have a favorite item from the September catalog? I love the Americana Sweater Jumper.
What’s your favorite thing about Fall? Boots and the cooler weather!
Toby wasn’t the only pup on set at the September shoot! He had a bud to hang out with – Ace!
Ace lives on the farm in New Tripoli where our catalog was shot. He lost his leg when he was hit by a car but he is doing just fine now! He had a blast during the shoot and LOVED all the attention from the ladies :) He is one happy dog!
The much anticipated September catalog dropped this week, and in my eyes it’s the perfect depiction of fall – my favorite season. I can’t get enough of activities like apple picking, the smell of crisp air, jumping into piles of leaves…and the clothes, oh the clothes…
I love fall fashion. It’s chunky knits, cozy fabrics, jackets, scarves, and ankle boots. It’s plaids and flannels – furs and fairisle. The September catalog falls nothing short of what I love about fall fashion. I can’t wait to get all cuddled up in these clothes with a good book and a mug of something hot. Which outfit will you all be wearing to enjoy autumn delights?
It’s a rainy, chilly day in Philadelphia and I wish I could jump inside these behind the scenes photos from our September catalog shoot. They have me longing to curl up on the couch in a bulky sweater and drink hot chocolate while listening to records.
Photos by Thomas Northcut.
How gorgeous is that sunset?! Unreal.