Welcome to the first edition of How They Wear It. Today, artist Alice Lancaster shares her secrets…
History, art and fashion combine in Jessica May Underwood’s stunning work…
Meet Alison Cooley — she makes large, beautiful art in a small, beautiful space.
Ah, February…one step closer to spring, and our catalog is making me oh so ready for the change in seasons. For our February book we again worked with the strikingly cool Dree Hemmingway and Anais Mali, who each bring an amazing attitude and energy to the studio setting. Read More
If you’ve watched our short film Roshambo, you may have asked yourself, who is that girl?? The stunning Spanish model has been popping up on our website quite a bit in the past few months and now she is the star of our February catalog and first short film. I caught up with Sheila to ask her about her personal style, beauty and of course, her most embarrassing date moment! Read More
For this week’s poll we have pulled some of our favorite images from our lovable February catalog. We love each and every look and can truly imagine strolling around Brooklyn with a love interest wearing exactly these outfits. From pretty dresses, to cool girl casual looks and sweet lingerie, we just want to dive straight into this short film.
Our February Catalog is here, and this time it stars none other than the fiercely beautiful, Freja Beha Erichsen! For the book’s concept, Freja takes on each of the brand’s girl types: Candy, Meadow, Ginger, Lou, and Molly. The fashion changes with each girl, from Lou’s graphic tees and sporty touches, to Candy’s polar opposite frilly and flirty dresses. Each girl has her own unique style, but unanimous across the board is that free-spirited quality possessed by every Free People woman. Photographer Joshua Allen captured Freja as she delved into each girl type and embodied what makes them strong, confident, and stylish figures.
Which girl do you most identify with from the catalog?
This is my favorite catalog video to date – watch as Freja Beha Erichsen channels our five Free People girls! Song is “New Year’s Eve” by Mal Blum. Read More
I have been so excited to share our February catalog sneak peek, featuring one of my favorite models – Freja Beha Erichsen! She brings an amazing edgy attitude to our tomboy Lou styles and looks beyond gorgeous showing a softer Candy and Meadow side as well. The catalog was shot by Joshua Allen and drops next week – here’s a little preview!