At 5 Beekman Street in Manhattan, there is a large but unassuming building that is completely empty and abandoned, with much of the interior shuttered since 1940. Few are allowed inside, depriving the general public of the ability to witness its surprisingly stunning interior – and it won’t be this way for long, as it was recently purchased by hotelier André Balasz. The derelict interior provided an intriguing backdrop for our shoot, contrasting perfectly with the soft, girly pastels of our lookbook. Read More
Our February lookbook is so full of light and soft colors, it’s hard to believe it was shot on a chilly day in New York City in an abandoned building… our team shot at 5 Beekman St (more on this location to come) with photographer Anna Palma, who you may remember from this amazing video. Here’s a peek behind the scenes!
Last week we told you about the pastel trend we love for spring, and today we released our February lookbook, a pastel story. This week we’ll take a closer look at some of the pretty hues we love for spring, starting with rose… the color of delicate petals, sun-kissed cheeks and grapefruit, symbolic of gentleness, grace and sweetness.
Spring is coming, I can feel it… you start to notice a little change in the air, it carries with it a scent of the warmth that is on its way, flowers poke their heads out of the ground to see if its safe to bloom yet, and the sun fights to stay out a little bit longer. Read More