London can have different impacts and hold different feelings for different people. I went around the office and asked a British person and an American person what London means to them, but first here’s what comes flowing back to me when the word “London” is spoken.
Our September catalog was shot by Guy Aroch, who captures model Martha Hunt on the streets of London in a paparazzi-inspired style. Based around the concept of the modern “it girl” whose every move is documented, Martha dodges the camera as she does everyday things like taking out the trash and going to yoga, working on set and going out at night with her boyfriend, played by model Danny Fox. We love this book and the story it tells, and can’t wait for it to drop on Tuesday along with our new site for Free People UK! Here’s a sneak peek. :) Read More
Looking through our September catalog you can feel Fall emanating from its pages. Cozy knits and texture, plaid and lots of layers – all things that I can’t wait to wrap myself up in as the temperature drops. Shot at a beautiful old mill in New Tripoli PA by Yelena Yemchuk, the book features models Bambi Northwood-Blyth and Martha Hunt. Here’s a sneak peek…I can almost smell the crisp chilly air and hear the crunch of leaves beneath my feet…
Guess who else makes a special appearance?!
The September catalog drops Tuesday September 6th.
Behind the scenes photos by Thomas Northcut except last two, by Jemma.