NYFW: Hair Inspiration

New York Fashion Week is over, and while I don’t really consider myself to be the most fashionable person, I still like to check out the shows online and follow some of the behind the scenes coverage on tumblr. And beyond just the fashion inspiration, I found myself saving so many photos of hair styles! I doubt I’d be able to tame my mess of hair to look like any of these but it’s still great inspiration… Read More

Style File: Visual Merchandiser

Meet this week’s style file girl – the visual merchandising assistant at the Free People home offices. She is one of the sweetest most humble people, and when you visit her desk you’re sure to get licked up and down by her friendly (canine) partner in crime, Dill. I was drawn to her style because of the perfect blend of classic elements and rocker edge that she seems to have mastered. You can almost bet she’ll have on at least one piece that you want to rip off of her for yourself – namely, the abundance of statement necklaces, hair pieces, and perfect tees that she has collected over the years. Another thing I love about her style is the hair. She has mastered the art of hair pinning for awesome intricate up-dos, and has tons of neat head bands, scarves, turbans, and hats that she works in. Maybe it’s her easy personality that makes it all look so effortless, but she sure knows how to top off a look achieving great results.

Her styling skills don’t just keep her looking like perfection each day, but they also keep our stores looking like perfection. In her job as a visual merchandiser, she styles mannequins with outfit ideas and comes up with merchandising concepts and color stories for our stores. Another cool part of her job involves selecting all of the music to be played in Free People stores. Every other Friday she and the visual team go through their new selections and choose their favorites. After all the ideas have been developed she maintains communication with store contacts, so they are well aware of the big ideas and everything going on.





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Colorado trail



Dill hike


office space

some of our home office gals had a cute little royal wedding party on friday :)


speaking of the UK, jemma got this sweet easter package of treats from her parents overseas :)


one of our designers rescued this adorable pup and she’s one of the sweetest things i’ve ever seen! don’t you love her bed, too?!



little toby wants to play!


omni is not so sure :)  omni is another recent addition to the pup family here, she belongs to our interactive web director!


little toby smushface :)



toby’s mom’s awesome hair.


and martha gets her hair did in our studio today for a special shoot!

april catalog diary: day one hair and makeup

the theme for the catalog was the elements – contrasting a muted palette and soft colors for earth and air on day one with bold, bright colors and tribal elements for fire and water on day two.  keeping with this theme, the makeup on day one was very natural and clean, giving sasha pivovarova the appearance of not wearing any makeup at all. Read More

hair tip!

so a couple of you have asked us how we get our models’ hair so relaxed, wavy and perfect… which is a great question. so i asked our hair/makeup artist deanna and here is her method! i tried it out myself and it works wonderfully…

first, slightly dampen hair with a styling spray – she uses bumble and bumble.

next, separate the hair into two pieces down the center. then separate those two into two. start with 2 strands, either the left side or the right of head,  and twist the hair away from the face. then take the 2 twisted strands and twist them together. secure on top of head with a hair clip.

allow time to dry, then remove clips and shake out hair.


and that’s it!