a couple of weeks ago i showed you the makeup we used for part one of our april catalog, and jemma was there to get the low-down on day two! here’s a peek behind the scenes and how to get sasha pivovarova’s look. Read More
last week i gave you the low-down on hair and makeup and the lead-up to shooting, and now it’s time for the action to begin! here’s a behind the scenes look at shooting with sasha pivovarova.
being able to watch a world class model in action was such an awesome experience. sasha blew me away- she was so sweet and soft spoken in person, and had a very graceful, swanlike presence on set. her ability to strike completely unnatural poses and make them seem effortlessly natural is incredible.
sasha’s jewelry and doodle on the makeup table.
in between shots hair and makeup were touched up.
guy reviewing the shots – he’s so good, he could probably take one photo for each outfit and be done, but he seemed to have an idea in his head of what he wanted each shot to look like and wouldn’t stop until it was perfect.
sasha was a natural with the animals – very playful and sweet.
we were all crazy about this outfit – the combination of the long-in-the-back raglan tee and mesh ombre skirt is to die for! i loved that she just wore socks with this look too, giving it a very relaxed loungy feel.
someone on set (i cant remember who) had the idea of using one of the belts in the shoot instead of a leash :)
stylists at work.
i love this photo :)
the light outside started to fade as we neared the end of our allotted shooting time.
sasha loved this necklace – and we all loved this outfit, our favorite of the day!
and that’s a wrap on day one! stay tuned for day two :)
on a crystal clear thursday in january i took an early morning train up to new york city to meet up with our catalog team for the april shoot. anticipation and excitement were running through my veins as i listened to mellow tunes and thought about what the day ahead would hold – super model sasha pivovarova, one of my favorite photographers, guy aroch, exotic animals, and seeing our catalog team in action for the first time.
we shot at milk studios in NYC, an amazing space in the meatpacking district across from the chelsea market. studio three would be ours for the next couple of days, a large and inviting space flooded with light and located at the end of a quiet hallway.
when i arrived our team was setting up for the day. the set and the lighting have to be perfect, the outfits are all hung up and organized, and hair and makeup begins.
our catalog team chatted over coffee and breakfast as hair and makeup was underway. the team typically consists of our creative director, art director, producer, a stylist, hair and makeup artists, and the the photographer and photo/tech assistants.
sasha chilled with her laptop as she got her hair and nails done.
the clothes were separated into two racks to correspond with the catalog’s element theme – day one was air and earth, consisting of a soft color palette, natural makeup and all white animals. day two’s theme would be fire and water, with bright colors and tribal accents.
our stylist, creative director and art director looked over the outfits and made some last minute changes.
shoes were lined up and accessories carefully arranged on a table.
the day prior our team had done some prop shopping – the props above would be used day one.
guy aroch arrived and got set up, taking a couple test shots to make sure the lighting was just right. i was so nervous to meet him but he’s extremely laid back and cool.
guy and sasha talked for a few minutes and then it was time for shooting to begin!
to be continued…
today i can finally share a preview of our april catalog! here is the video, shot by guy aroch at milk studios in nyc, featuring sasha pivovarova. music is by casey burge. enjoy!