Behind the Scenes: Valentine’s Day Special Shoot!

The other day I hung out in the studio for a bit while our team did a special Valentine’s Day shoot with model Linda Vojtova. It was such a fun shoot with candy and flower props, and Linda was kind enough to answer a few questions for the blog! Read More

Behind the Scenes with Karlie Kloss in NYC

Fitted with Daisies Dress

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Stretch Eyelet Bodycon

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Striped Low Back Top, Woven Crop Top, Silk Pop Blazer, Alarra Necklace, Orbit Necklace

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My favorite outfit… Mermaid Sequin Harem Pant, Destroyed Tee, Alarra Necklace, Orbit Necklace, Vegan Leather Jacket, Miguel Buckle Boot

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Pilot Graphic Tank, Studded Plaid Buttondown, Cutoff Denim Vest, Vegan Leather Short, Converse

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Retro Sleeve Dress

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Marrakesh Floppy Hat

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The Printed Skinny Jean & Stacked Wingtip look so cool together.

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Denim Knit Shirt Dress, Jenny Floppy Hat

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Thrifty Eyes Dress, Peter Pan Lace Top, Embellished Vegan Leather Jacket, Patriot Ankle Boot

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free-people-karlie-kloss

Marrakesh Floppy Hat, Sequin Pullover, Orbit Necklace, Bold Suede Ladder Necklace

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FP One Diani Dress, Textured Zip Up Jacket, Laredo Turquoise Bib

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FP One Diani Dress, Laredo Turquoise Bib

Shop the January Catalog!

2011: A Look Back

Our catalog team traveled around the world…

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…and us bloggers got to go to our shoot with Sasha Pivovarova in NYC – definitely a highlight of the year!

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We worked with so many beautiful models…

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We debuted FP Spun and Vegan Leather, and launched a special line of Limited Edition Dresses! We celebrated with pop-up shops in NY and LA, where Jade Castrinos performed at our store.

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We fell hard for extreme flares, monochromatic dressing, birkenstocks, turbans, sweater dressing, fancy collars, western boots, friendship bracelets and bright nails, flatforms, mixed prints, color pops, polka dots and more…

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We were influenced by decades past…

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…and by trends like mod and grunge.

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We brought you festival coverage from Pitchfork and Outside Lands

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We shot our July catalog with Alexandra Valenti and the Happen-Ins, and we had such a great time we went back and threw a party to celebrate the catalog release! We also threw a party at our 5th ave store for Fashion’s Night Out and had a blast.

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We made so many lovely blogger friends!

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Many crafts were made, and we held our first crafting events in Cambridge and NYC!

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And, some new furry faces popped up in the office :)

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2011 was a good year :) Here’s to making the next one even better!

Happy New Year!

xoxo

Free People

Our model today

Cora Keegan was our model today she’s American born and raised. Her home town is Las Vegas. She has been on the runway for Jason Wu and various other designers. She reminds us of Gemma Ward meets Arizona Muse, and we love how she transforms the clothes at Free People with her edgy attitude. Her favorite snack is Banana and she loves Led Zeppelin.

 

You can read a beautiful interview with her here at Elle and her top is by A.S.I.S

December Catalog Behind the Scenes

Our December catalog seems to have everything I’m craving right now… breezy dresses, textured knits and denim, soft colors and the beautiful setting of Santorini, Greece.  I can’t get over how beautiful this place looks – more on that tomorrow, but for now here’s a peek behind the scenes of our December catalog, featuring model Mona Johannesson and shot by photographer Enric Galceran.

Behind the scenes photos by Thomas Northcut.

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I love these rose crowns!

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The adorable washed floral baby tee is also on my wishlist…

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I love this look! The rocker vegan leather pants, joe lace up boot, o-town muscle tank and joplin necklace.

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The awesome ray of light dress.

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Another fave – the we the free lunar maxi dress, speckle ribbed pullover and hayden stitch boot.

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Shop the December Catalog.