They’re almost here!!! Our special limited edition dresses will launch tomorrow and I can’t wait to show them to you :) Here’s a sneak peek at dress number five. I’ll give you a peek at the last dress later today before we reveal them tomorrow and open up our pop-up shops in Brentwood and 5th ave, NYC!
emily hirsch was raised on a vineyard in the anderson valley where she grew up surrounded by the rich, earthy scents of northern california – mossy forests, redwood trees, fermenting grapes, warm earth and sea fog to name a few. she says, “i love how a smell can transport you to the time and place you first smelled it.”
now based in brooklyn, emily is a jewelry designer who started talon nyc. combining a love of vintage inspired jewelry and the aromas of her childhood, she designed the beautiful amulette necklaces that we are carrying at free people.
“fragrance has been worn in beautiful adornments since ancient times, to ward off evil, intoxicate lovers, enhance mood, and interact with the spirits.”
the amulettes are made entirely of recycled materials and hand cast in bronze, silver and glass. when filled with a scent and warmed by the body, they release subtle aromas that escape through the cork stopper, drifting up to the wearer throughout the day. the cork can be removed and used to dab the scent behind the ears, on the neck, or wherever is desired.
emily carefully blends essential oils to create the scents held inside the amulettes, and has made three custom scents. the signature is described as “an intoxicating aroma of tobacco leaf and newly opened orange blossom. it makes us think of sitting in our grandfathers’ old, worn in leather chair in a dimly lit, cozy room, surrounded by books, a scotch and a small branch pulled from the apple tree blooming outside.”
read on for an interview with emily and stay tuned for a guest post she wrote for the blog about a recent road trip she took with family band and warpaint!
Can you tell me a little bit about the process of making the scents that go inside the amulettes?
The biggest trick to making scents is experimenting with as many combinations as possible. When I made Avalon, I knew I wanted to use Jasmine, as it’s one of my favorite floral scents. So I started with just Jasmine, and then would add one more thing to it. Then the next day I would go back and smell each combination. You have to also smell the scent on your skin as it is usually pretty different.
I would pick my favorites and then decide what they needed next. If it was too sweet smelling, I would add earthier, muskier or grassier scents next to balance the sweetness. You also have to throw out preconceived notions about what will mix well together because it’s often the unexpected combinations that work best.
Once I have the final blends, I will start wearing the scent when I go out and see how it evolves throughout the night and how I feel wearing it.
How would you describe your personal style?
Sexy 70s! (Which happens to also be a nickname J.) I am very inspired by the 1970s, musically and stylistically. I buy a lot of vintage clothing and like to layer vintage and new pieces to create a look that isn’t over stylized in one era but has a definite 70s slant combined with a natural 60s vibe.
What do you like to do when you’re not working?
When I’m not working I love spending time with friends, eating tasty food and drinking good wine! My husband, Scott, is a great cook, so most evenings he is cooking something we picked up at the farmer’s market and we are listening to records and having wine. We also have a cat named Arrow who I spend a lot of time spoiling.
What’s your favorite city or place?
I grew up in California, so the whole state is very nostalgic for me. But my favorite place is Ojai, where my mom lives. I try to get there at least once a year and love taking bike rides through the orange grooves with views of the Topa Topa mountains.
My favorite city is New York! We have lived in New York for about four years and I’ve never felt more creative than I do here.
What music are you listening to right now?
I am pretty much stuck in the 70s with some guilty pleasure 80s music thrown in for good measure. My staples include Fleetwood Mac, Rod Stewart (early stuff) and the Faces, Bob Dylan, George Harrison, David Bowie…
As a kid it was the Secret Garden because I was always looking to find secret hiding places in the woods. As a college student, probably Love in the Time of Cholera because I lived in Costa Rica and fell in love with Latin culture and magical realism.
How did your road trip with the Family Band and Warpaint come about?
My husband has toured in various bands many times during our relationship, so when his band, Family Band, went on tour with Warpaint I asked if I could come to see what touring is all about. I went on the leg through the South because I have never been, and have this very romantic view of that part of the country. We went to Durham, Asheville, Nashville, Athens, New Orleans, Houston and Austin. I loved the humid rich tropical magic of the South.
What’s next for talon? Anything you can tell us about what you’re currently working on?
I launched Talon with just the amulette necklace, but for fall, I want to release a full line of jewelry. I’m obsessed with braids and twists, so I’m incorporating that pattern into a bunch of different pieces. I’m also going to have some castings and will be releasing the amulette in some vintage glass colors. I’m sure I will work on a new scent as well!
check out the amulettes online here!
…and me i’m in a rock and roll band.
Actually, my name is Liz. I am a young designer, a recent graduate from Parsons The New School for Design, and a current associate at Free People in Soho, NY. I started crocheting these vests this past year and asked some of the Free People girls to rock them for me.
This past season I looked to craft and the charm in handmade objects for inspiration. I had just moved into my new loft in Brooklyn, NY and found my place was a collection of crafts. My most prized possession is a yellow chevron pattern crocheted blanket my mom made when I was young. I owe all of my talent to my mom, who taught me how to crochet. As for the vest itself, I focused on creating a piece that would complete every outfit in my closet. My style is that similar to that of the Free People girl. I look to Pamela Love and Erin Wasson for style inspiration, who both share that endearing, yet individualized free-spirited vibe. I feel like a vest is something you can wear year round: in the winter, I’m always looking for another layer and in the summer, it’s great with a tank and shorts or just over a bathing suit!
thank you so much for sharing liz!!! not only did you quote one of my favorite songs but the vests are amazing and i’m insanely jealous of your rooftop garden…xoxo
last week i gave you the low-down on hair and makeup and the lead-up to shooting, and now it’s time for the action to begin! here’s a behind the scenes look at shooting with sasha pivovarova.
being able to watch a world class model in action was such an awesome experience. sasha blew me away- she was so sweet and soft spoken in person, and had a very graceful, swanlike presence on set. her ability to strike completely unnatural poses and make them seem effortlessly natural is incredible.
sasha’s jewelry and doodle on the makeup table.
in between shots hair and makeup were touched up.
guy reviewing the shots – he’s so good, he could probably take one photo for each outfit and be done, but he seemed to have an idea in his head of what he wanted each shot to look like and wouldn’t stop until it was perfect.
sasha was a natural with the animals – very playful and sweet.
we were all crazy about this outfit – the combination of the long-in-the-back raglan tee and mesh ombre skirt is to die for! i loved that she just wore socks with this look too, giving it a very relaxed loungy feel.
someone on set (i cant remember who) had the idea of using one of the belts in the shoot instead of a leash :)
stylists at work.
i love this photo :)
the light outside started to fade as we neared the end of our allotted shooting time.
sasha loved this necklace – and we all loved this outfit, our favorite of the day!
and that’s a wrap on day one! stay tuned for day two :)
on a crystal clear thursday in january i took an early morning train up to new york city to meet up with our catalog team for the april shoot. anticipation and excitement were running through my veins as i listened to mellow tunes and thought about what the day ahead would hold – super model sasha pivovarova, one of my favorite photographers, guy aroch, exotic animals, and seeing our catalog team in action for the first time.
we shot at milk studios in NYC, an amazing space in the meatpacking district across from the chelsea market. studio three would be ours for the next couple of days, a large and inviting space flooded with light and located at the end of a quiet hallway.
when i arrived our team was setting up for the day. the set and the lighting have to be perfect, the outfits are all hung up and organized, and hair and makeup begins.
our catalog team chatted over coffee and breakfast as hair and makeup was underway. the team typically consists of our creative director, art director, producer, a stylist, hair and makeup artists, and the the photographer and photo/tech assistants.
sasha chilled with her laptop as she got her hair and nails done.
the clothes were separated into two racks to correspond with the catalog’s element theme – day one was air and earth, consisting of a soft color palette, natural makeup and all white animals. day two’s theme would be fire and water, with bright colors and tribal accents.
our stylist, creative director and art director looked over the outfits and made some last minute changes.
shoes were lined up and accessories carefully arranged on a table.
the day prior our team had done some prop shopping – the props above would be used day one.
guy aroch arrived and got set up, taking a couple test shots to make sure the lighting was just right. i was so nervous to meet him but he’s extremely laid back and cool.
guy and sasha talked for a few minutes and then it was time for shooting to begin!
to be continued…
today i can finally share a preview of our april catalog! here is the video, shot by guy aroch at milk studios in nyc, featuring sasha pivovarova. music is by casey burge. enjoy!
This week I’m fortunate enough to be in London, my old home town!!! I’m so excited that I get the opportunity to come and visit this vibrant, electric city full of character, old world charm and WOW fashion.
I wanted to give everyone a bit of insight into my trip oversees, so I’ll be updating on my shopping, eating, and general perusing of the city. Prior to my flight I stopped off in NYC to stay with my sister and her lovely cat poppy. She recently moved into an apartment in Williamsburg. It’s such an airy, inspiring place – a perfect stay before my long haul flight to heathrow.
my flight was a night flight from JFK, the most uncomfortable flight I have ever had, I could NOT sleep, so I indulged in the new release movies that were on offer.
After 6 hours we finally came close to touching down. I slid open the window shutter and was greeted with a thick cushion of clouds – typical British weather!
What excites me about London is the eccentric fashion. Oxford street comes alive with high street brands throwing must-have trends into a visionary display. With that in mind I headed straight there to get a little bit of a fashion fix. I must warn you though it’s pretty tiring, afterwards you will sure need a cup of coffee in Costa Coffee perhaps?!
Stay turned for more of my guide through London!
i mentioned last week that i was lucky enough to be able to go to our april catalog shoot in nyc… well here is a little visual diary of the trip!
on the train ride up i could barely contain my excitement for the day ahead…
we shot in milk studios, an amazing warehouse-like space in the meatpacking district.
this was my first time attending a catalog shoot, and i just wanted to soak in every detail.
shoes lined up and ready to go.
our creative director, doub, chats with photographer guy aroch.
the fp crew, pre shooting.
a beautiful day in nyc!