Obsessions: Swim

It’s that time of year where swim becomes an important thought: summer vacation, weekend park hang-outs and the notion of being free. We love a good bikini — it’s a necessity.

Here at Free People we think about swim as a lifestyle — we daydream about the beach girl, so we wanted to find out what our fashion manager and buyer for swim and intimates are thinking about this summer.

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Thursday Poll: Tribal Prints

It’s no secret that as a brand, Free People has a little infatuation with tribal prints. Right now there are a whole slew of them on our website – popping up in fun and creative ways. I would happily add any of these to my closet, but which is your favorite way to rock ethnic prints? Bathing suit, head band, shorts….you tell us!

(p.s. if you like this trend you should definitely check out our Urban Safari feature in accessories right now!)

Swim: Davia Underwire Bandeau

Outwear: Embellished Vegan Leather Motorcyle Jacket

Intimates: Embroidered Bustier Top

embroidered bustier top

Headwear: Geo Print Turban

geo print turban

Footwear: Hacienda Lace Up Boot

hacienda laceup boot

Bottoms: High Waist Print Short

high waist print short

Bags: Printed Clutch

printed clutch


ode to summer

it’s the first day of summer and the sun is coming out here in philly, but no matter what the weather is like where you are, this video from our “ode to summer” lookbook will definitely brighten your day :) elsa hosk’s sweet and spirited personality shines through as she dances along the coast in summery fabrics and swimwear.  welcome, summer!

view the lookbook online here.