Obsessions: Swim

It’s that time of year where swim becomes an important thought: summer vacation, weekend park hang-outs and the notion of being free. We love a good bikini — it’s a necessity.

Here at Free People we think about swim as a lifestyle — we daydream about the beach girl, so we wanted to find out what our fashion manager and buyer for swim and intimates are thinking about this summer.

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Thursday Poll: Tribal Prints

It’s no secret that as a brand, Free People has a little infatuation with tribal prints. Right now there are a whole slew of them on our website – popping up in fun and creative ways. I would happily add any of these to my closet, but which is your favorite way to rock ethnic prints? Bathing suit, head band, shorts….you tell us!

(p.s. if you like this trend you should definitely check out our Urban Safari feature in accessories right now!)

Swim: Davia Underwire Bandeau

Outwear: Embellished Vegan Leather Motorcyle Jacket

Intimates: Embroidered Bustier Top

embroidered bustier top

Headwear: Geo Print Turban

geo print turban

Footwear: Hacienda Lace Up Boot

hacienda laceup boot

Bottoms: High Waist Print Short

high waist print short

Bags: Printed Clutch

printed clutch


ode to summer

it’s the first day of summer and the sun is coming out here in philly, but no matter what the weather is like where you are, this video from our “ode to summer” lookbook will definitely brighten your day :) elsa hosk’s sweet and spirited personality shines through as she dances along the coast in summery fabrics and swimwear.  welcome, summer!

view the lookbook online here.

thursday poll – edition 126

our march catalog has some amazing items that can be worn as beach cover ups…  i love how light and airy these pieces are, i would live in them all summer long. which one do you guys like best?

the hooded maxi dress:

the open stitch beach tunic:
cvoerup2

the runaway lace kaftan:
coverup3

the starlight lovers dress:
coverup4

or the fp-1 wavebreak smocked tunic:
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march moodboards

our creative team sent me some outtakes from the march catalog that they didn’t end up using, so i decided to have a little fun with them and create some mood boards – each centered around a theme: castaway, in the city, and swim.

castaway

she treads barefoot through the sand, her skin tickled by the salt and sand.  she dances along, dipping her toes in the ocean and stopping to pick up sea shells that shine like pearls. she drapes herself in sheer fabrics that don’t add any weight, so she can take off in whatever direction the breeze blows her.

(items pictured: summer layers skirt, fp-1 rainforest maxi dress, starlight lovers dress, fp-1 tie dye sunburst maxi, open stitch beach tunic)

the city

evening sets in and the temperature in the air cools as she steps out for a night on the town. dressed in bold colors and patterns, crimped hair and red lips, skin glowing from the day’s sun and eyes alive with excitement,  she dances down narrow streets into the magical night.

(items pictured: fp-1 tie dye sunburst maxi, rugby stripe column, sheer yoke floral skort, seneca rising live twice short, pleated florals top, buttoned up in pleats skirt, crosswords maxi tube dress, daughters of the revolution striped tunic, lady in leopard dress)

swim

swim

she takes a breath and dives deep, the cool water shocking her skin after the sun’s intense heat.  she savors every second of the feeling of freedom one gets when they hit the water.  all other sounds are drowned out, it’s just her and her thoughts as she moves languidly under the surface.

(items pictured: fp-1 wavebreak smocked tube dress, crochet bikini, summer layers skirt, lace cropped kaftan)

which of these mood boards/ lifestyles do you guys identify with most?