The name sends you on a journey…it makes you daydream a little when you think of the juxtaposition of the two words “sugar” and “mountain”. Read More
When our new Washed Ashore e-book launched and I saw how many casual pants were featured, I was pretty happy. Casual pants are an easy go-to. You can dress them up with heels, dress them down with sneakers or make them summery with sandals. Read More
Along with summer comes more bare skin, and when it comes to baring skin, sometimes its more fun to do it in subtle and unexpected ways. One way that we’re loving this summer is to show skin through interesting back details and cutouts. Read More
Our June e-book, Washed Ashore, is one of my favorite collections and shoots we’ve done yet. I remember when our designers presented the ideas for this trend, about a year ago or more. They were deeply inspired by the sea, and by the idea of fabric being washed ashore – tattered by sand and shells and bleached by the sun. Read More
UPDATE: This post previously ran on May 1st but as it’s Memorial Day weekend and we know a lot of you will be looking for outfit inspiration we thought we would republish this post for you.
I remember when Isabel Marant launched her wedged sneaker and opened the door to sports becoming fashionable again. With a healthy, active lifestyle becoming more and more desirable it was inevitable that this was going to emerge as a trend. Read More
Our latest lookbook Sidewalk Safari, featuring the striking Aline Weber, translates a trend that’s daring and different. Having the confidence to clash prints is what this trend is all about, with touches of boy elements in denim and utility. We love the idea of print on print and then finishing the look with lots of jewelry: stacks of bracelets and a statement necklace. It’s a look that will definitely stand out in a crowd. Read More
Summer brings hot heat and as soon as the season starts to trickle in I find my self buying more and more white and ivory pieces: white peasant dresses, cute lace tops, crochet shorts and little white booties or sandals. Read More
Our trend this week, Farmer’s Daughter, brings to light the perfect spring fashion, from lightweight overalls, to washed wovens, and whimsical chiffon dresses. It brings in a breath of fresh air and makes us crave life in the country. Chambray shirts dress down dresses, prints tease with rugged boots, and overalls look desirable layered with blouses and accessories.
Our trend this week, Dark Rose, conjures up this season’s dark side in feminine lace and opulent onyx. A mixture of lace and chiffon play contrast with black leather and studs. A perfect trend capsule as we start to transition from our winter wardrobes into a spring/summer one. We caught up with our Web Merchandiser to find out how the concept came about. Read More
Everyone owns a basic tee, it’s a wardrobe essential. It’s one of those items that you can wear with almost anything. However, we’ve found an addictive trend that jazzes up that essential basic in your wardrobe: Just add a statement necklace! Read More
Our trend this week is based around the color purple and the feeling that it gives you. One of my favorite colors is lilac, I love the softness and lightness it gives off, so when this trend launched I was more than happy to create a vignette of my favorite purple items online right now.
Every season there seems to be a trend on the runway that sticks out, and for Spring/Summer 2013 we were seeing lots of bralettes outfitted with skirts by the likes of Mara Hoffman, Charlotte Ronson, and Rebecca Minkoff. An easy and accessible look that’s perfect for hot summer days. Here at Free People we love bralettes and find any way possible to make them appropriate to wear visibly. Read More