inspired by…easy rider

our team drew inspiration for the attitude and styling of our december catalog from the classic sixties film easy rider, starring peter fonda and dennis hopper as bikers traveling the american southwest in search of freedom.  the film explores the counterculture of the 1960s and alternative lifestyles that rose out of it, and in its optimistic, ambitious beginning and tragic end, seems to mirror the counterculture movement itself.

the american southwest, with its vast open landscape, represents an unexplored frontier full of possibilities.  it is this essence that has drawn so many to “go west” in search of freedom and a new life, and what drew our team to the dramatic beauty of utah. the expansive desert, massive rock formations and majestic canyons, the southwestern US landscape is some of the only land in the country that looks untouched by man. the only backdrop suitable for the themes of exploration, independence and of course, freedom.

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to capture the attitude and style of easy rider our team used hard-edged denim, leather and suede to toughen up girly lace and crochet. denim on denim, paisley scarves, western shirts, suede hats, biker boots, fringe and that amazing red leather jacket ooze with the easy rider spirit. oversized utility bags complete the look of a girl gone wandering, seeking adventure and captivated by the beauty that unfolds before her eyes.

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for more feminine inspiration there’s sixties icon marianne faithfull in the film the girl on a motorcycle, in which she plays a woman who leaves her husband and takes off on her bike to visit her lover, her motorcycle representing freedom and escape.

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this trend has left me longing to take a motorcycle ride up the california coast with the sun on my face and wind in my hair…

shop easy rider here.

Trend Report

The sales have hit the stores and the Fall collections are slowly creeping in, already?! Yup I know!

It’s rather exciting though, I really like it when the transition time in fashion comes around. You can start fresh and experiment with new looks.

This weekend I fondled the runway shows to see what was cooking on the trends department. There’s a couple of key looks happening for Fall but the two that I’m liking the most are the “man up” look and the “Long View” as categorized by style.com

The sound of light weight, slightly oversized silk, satin and chiffon shirts combined with blazers, cardigans, waisted belts and the MUST HAVE for FALL long mesh or chiffon skirts.

Girls are going crazy over the maxi skirts and I’m one of them. They give a very elegant silhouette that I’m somewhat addicted to.

Below are some of the lovely skirts that are available at Free People and the looks the designers are running down the runway.

 

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our concept intern, anastasiya, put together this post on a trend she loves right now – and i love it too :)

I have always had a special spot for grunge, but lately that tenderness has grown into a full-fledged love for the style that was popularized in the nineties before staging its comeback in the twenty-first century. The utility and the comfort that accompanies the look is an instant winner, but the most fun aspect of grunge for me is the way that it makes me feel. I love that I can pull on a confused blend of loose thermal, torn jeans, floor-length skirt, give or take flannel, and go bare-faced out into the world and feel totally at ease. All insecurities dissolve, receding further into some forgotten trapdoor in the back of my mind each time that my hands re-inhabit the warm asylum of my too-long sleeves. In grunge there is no pretension—nothing to prove. It feels right.

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Free People’s incorporation of grunge is divine. I love the idea of injecting pretty, feminine lace into a look that is messy, low maintenance, and somewhat boyish by nature. It feels very fresh.

shop our new items here.

summer in the city

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for our latest trend, “summer nights,” our team headed over to penn treaty park which is located in fishtown, philadelphia, on the bank of the delaware river. it was a warm night in early june as the sun went down and the ben franklin bridge twinkled in the backround…

…and then the cops showed up.

fortunately, once they laid eyes on our gorgeous model renata and our team explained what they were doing, they were happy to help out – they turned on their red and blue lights which added to the mood of the setting, giving it the feel of an outdoor disco, and made for a pretty great story!

you can see the tint of their red lights pretty well in this photo:

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our team also brought along some sparklers :)

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i think the above and below photos are incredible.

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read about the summer nights trend here, and shop it here!