Our September catalog was shot by the amazingly talented Yelena Yemchuk, originally from Ukraine. After working for several years doing video and photography for bands – most notably the Smashing Pumpkins – she turned her focus to fashion photography. Her work has a moodiness to it that translates beautifully through her lens, making her the perfect photographer to shoot our September catalog with its autumnal feel.
Here are some behind-the-scenes shots of the photographer at work, as well as some of her previous editorial work that is absolutely breathtaking!
It’s a rainy, chilly day in Philadelphia and I wish I could jump inside these behind the scenes photos from our September catalog shoot. They have me longing to curl up on the couch in a bulky sweater and drink hot chocolate while listening to records.
Looking through our September catalog you can feel Fall emanating from its pages. Cozy knits and texture, plaid and lots of layers – all things that I can’t wait to wrap myself up in as the temperature drops. Shot at a beautiful old mill in New Tripoli PA by Yelena Yemchuk, the book features models Bambi Northwood-Blyth and Martha Hunt. Here’s a sneak peek…I can almost smell the crisp chilly air and hear the crunch of leaves beneath my feet…
Guess who else makes a special appearance?!
The September catalog drops Tuesday September 6th.
Behind the scenes photos by Thomas Northcut except last two, by Jemma.