Building 25 is where the magic of Free People happens. In the Navy Yard on the edge of Philadelphia a cluster of renovated warehouses sit alongside the Delaware River, and in one of them a group of young, fashionable, creative people – mostly women – delve into the details of living the life of the Free People girl. We sort through fabric swatches, take photos, share ideas, video, art, food and culture, and travel the world in search of inspiration to create fashion that reflects our creative, independent, impressively-bold and free-spirited FP girl.

The BLDG 25 Blog is a way for us to open the doors of our home to let you peek inside, come in, and hang out for a while. We wanted to create a place that merged our worlds and offered insight into the illuminating culture of Free People. We hope that this blog inspires you to embark on creative, fun, enlightened, and fashionable adventures each day, and that you return again to share your experiences with us.

We will update you many times per day and keep you informed of upcoming topics. Please feel free to offer feedback via email at blog@freepeople.com and participate through comments and interaction you deem fit as well. Enjoy!

Blogger Profiles

JulieThumbnailJulie, Editorial Specialist

I was raised on top of a mountain in Maine – no other souls as far as the eye could see – and while I love city life, I’m happiest in the woods or on the shore, anywhere where I can get back to the feeling of solitude in nature. With my mother’s beat-up Canon AE-1, I started capturing the world around me at an early age. Ever since, I’ve been obsessed with documenting daily life.

On the weekends you can find me wandering… getting lost on back roads, hiking new trails, seeking out the closest beach… often with a camera (or two) in tow. Shaking things up is what keeps me inspired; while I’ve grown accustomed to life in the city, I crave fresh air strive to get outside as much as I can. I love getting into it, getting up to my elbows in a project, whether I’m making something, planting something, or styling a look, and I’m excited to translate that love to BLDG 25. To see what else I’m up to, you can check out my personal blog Orchid Grey.


JoannaJoanna, Editorial Specialist

I grew up in Sonoma, California, a sleepy, beautiful town about one hour north of San Francisco where I spent the better part of my childhood playing outside and getting dirty… catching lizards, running down hills, and scouring the land for arrowheads. But more recently I’ve been living on the opposite side of the country where lizards, vacant hills, and arrowheads are rarely ever seen. Soon, I’ll be making the journey back to California because sometimes life takes you on a course you don’t see coming.

I find inspiration everywhere I go — from the sound of a live band to the bright colors of street art. From the way the wind feels on a warm night to Neil Young’s timeless voice. I try to stay present, to truly feel what is happening around me. It keeps me grateful, an outlook on life I try to always pursue. I am happy to get back to the California sunshine and to continue this journey with Free People!


blog internJana, Editorial Specialist

Growing up in Florida has made me appreciate warm weather, but I have always wanted something more to look at than flat land. Having spent a lot of time out west over the past few years, I have realized that being surrounded by mountains and vast landscapes is what inspires me the most. The beauty of Mother Nature lifts my mood and brings out my creativity. Music and photography are also other elements in my life that are very important to me. If I don’t have a camera in my hand it’s probably because I’m dancing.

I’m extremely laid back, and I like to surround myself with people who bring a smile to my face and laughter out of my mouth. I plan on traveling the world one day when I have enough money, but for now, you can visit my personal blog www.wolfandwillow.com to get a glimpse into the world that I currently live in.


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