behind the scenes of our April Lookbook

Post image for behind the scenes of our April Lookbook

Our April Look Book went up today and it’s truly beautiful. The concept is called Modern romance of a beautiful ballerina in decayed, decadent environment.  It was shot in a dilapidated house in west Philly with crackled walls and peeling paint.  I joined the image team to take some behind the scenes photos and to get to know the model a little bit more. The place was beautiful – the walls were full of texture, and the light was soft.  It definitely gave that feeling of something beautiful falling apart to reveal something even more interesting. We had a great time!

you can see the lookbook here









paige -April 11, 2011, 5:18PM

wow, love the flowers hanging on the wall like that…mmmm woven belted overalls? I like it.

Chelsealauren -April 12, 2011, 4:14AM

how in the world do i get a job for free people? i would absolutely adore to style one of the shoots

cara -April 12, 2011, 9:12AM

hmmm.. seems like a bit of a copy of the idea behind the natalie portman shoot in the january edition of vogue, doesn’t it?

Rebecca -April 12, 2011, 9:23AM

I would have to say, that I would love it if Free people stores came to Cincinnati Ohio. I would gladly help with the process. Free people designs are that of genius and heavenly creations.

Lydia -April 15, 2011, 10:37AM

I like the real people better than the models. Real people should sell clothes!!

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