Yesterday I left work around 5pm to head to our brand new store on Walnut Street in Philadelphia. We were having a private celebration for home office employees, family and friends before the doors officially opened this morning. From the moment I walked through the carved wooden door, I felt like I was in a very special place. If you live in the area, I definitely recommend making the trip to see the store in person – but if not, I hope these photos can do it some justice!








Bracelet heaven!

The view from the upstairs loft.

The upstairs fitting room area is cozy and tranquil – I literally could live here. The fitting rooms were painted by five of our amazing fp girls, who made them truly special and unique.

Intimates hang delicately on subtly sparkling walls.





How amazing are the patchwork rugs?! A great DIY project, perhaps…







Yummy food from Steven Starr Restaurants and Root, Snap & Rhuby drinks from Art in the Age – the Root and ginger beer was to die for!

I adore the brick wall and necklaces hanging from nails – I bought one of these zodiac necklaces – you can only find them in our stores! I also love the falling whistles.


Former Belle put on an awesome show!

It was such a magical night. Stay tuned for another post, on two of my favorite parts of the store!
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