About

Building 25 is where the magic of Free People happens. In the Navy Yard on the edge of Philadelphia a cluster of renovated warehouses sit alongside the Delaware River, and in one of them a group of young, fashionable, creative people – mostly women – delve into the details of living the life of the Free People girl. We sort through fabric swatches, take photos, share ideas, video, art, food and culture, and travel the world in search of inspiration to create fashion that reflects our creative, independent, impressively-bold and free-spirited FP girl.

The BLDG 25 Blog is a way for us to open the doors of our home to let you peek inside, come in, and hang out for a while. We wanted to create a place that merged our worlds and offered insight into the illuminating culture of Free People. We hope that this blog inspires you to embark on creative, fun, enlightened, and fashionable adventures each day, and that you return again to share your experiences with us.

We will update you many times per day and keep you informed of upcoming topics. Please feel free to offer feedback via email at blog@freepeople.com and participate through comments and interaction you deem fit as well. Enjoy!

Blogger Profiles


Julia, Editorial Manager

I have always believed that I was born in the wrong time. An old soul, music is by biggest passion and I go to as many concerts and festivals as I can. Photography is another hobby of mine, as well as writing- I have boxes and shelves full of journals I have compulsively kept throughout my life. One day I would like to write a book. I was born and raised in Philadelphia but I love to travel and do it whenever I can – my home away from home is Ocean City, New Jersey.

I see every day as a new chance to be inspired – by the weather, a song I hear, a person I meet on the street or talk to at work, or anything else that may cross my path. Here on the blog I share the music, places, people, words and images that inspire me and those around me, with the hope that they will inspire you as well.

I don’t have a personal blog but you can check out my photography tumblr here!

 

 

 

Jemma, Writer & Creative Researcher

I’m easily inspired and find pleasure from the little things in life. I’m an adventurous soul always wanting something that will make my heart skip a beat. I’ve always had a passionate love for fashion… there’s something so inspiring about clothes, trends and how fashion can transform someone. A music lover always, music fuels my thoughts. I looooooooooove festivals and live music and the way it makes me feel.

I tend to create fantasies in my head, and I always want to make them come to life. Whenever I have a thought I like to document it in writing or with visual images pulled together to make a story or a description come to life.

My personal blog www.frontiermagic.com is a visual diary of my life and my thoughts. You should check it out!

 

 

Brigette, Decor Writer

In 1996 I rearranged my bedroom on my own for the very first time. That very same year, I first picked up a video camera. And that was it for me. Decorating and video-making are my passions. Nature, food, and laughter are the elements that fuel my life. I really feel that beauty is all around us, and I love finding it in the most unexpected places – especially in life’s little details.

Arranging and rearranging is what you’ll always find me doing. I love the way things look. When something catches my eye, I have to capture it with a lens and share it with the world. For a peek inside my own little world, come hang out with me on my personal blog Hummusbird.

I can’t go more than a few seconds without making a joke. I mean, most of the time it’s a joke that no one gets, but life is incredibly funny and I wouldn’t have it any other way.

 

 

 

blog intern Jana, Blog Intern

Growing up in Florida has made me appreciate warm weather, but I have always wanted something more to look at than flat land. Having spent a lot of time out west over the past few years, I have realized that being surrounded by mountains and vast landscapes is what inspires me the most. The beauty of Mother Nature lifts my mood and brings out my creativity.  Music and photography are also other elements in my life that are very important to me. If I don’t have a camera in my hand it’s probably because I’m dancing.

I’m extremely laid back, and I like to surround myself with people who bring a smile to my face and laughter out of my mouth. I plan on traveling the world one day when I have enough money, but for now, you can visit my personal blog www.wolfandwillow.com to get a glimpse into the world that I currently live in.

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