The new Free People store in NYC opens tomorrow! 79 5th Ave, right near Anthropologie (it’s right next to Coach on the opposite corner). More photos and info coming soon!
We got some comments asking for more details of our giant crochet tree display. Here you go! This is the prototype tree our display team made in their workspace at the home office.
The visual team crochetters worked from the top down, starting with a styrofoam ball, crochetting around it and then down, connecting to big rings as we went. Then we crochetted garland to drape on the tree, and crochetted around little styrofoam balls to be “ornaments.” Then we had to chop the rings in quarters, folded the tree up, and sent it to india to be reproduced. As you can see from the pictures of the final one in the stores, they’re all a little different. But it looks great and is a wonderful handmade treasure.