Obsessions: Beach

Our Beach designer lets us in on what she is obsessed about right now, the type of girl that’s on her mind and the lifestyle she lives. I always find when designing a collection it’s important to create a story and a muse, here shes done just that.

I’m currently obsessed with summer and we are so excited here at the FP office. Our beach girl is in her element watching the sunset rise and fall, she captures every moment on dreamy, hazy Polaroids.

She wakes up to sun streaming into her bedroom; she pulls on her favorite loose, sheer shirt and cut offs; her bikini is in her bag… she’s cruising on her bike through the pretty tree-lined streets without a care in the world. She pulls up to a community pool and takes her morning dip, she floats and dreams of beaches nearby and far away…

Back on her bike she meets with friends, the breeze dries her wavy beach hair, she’s singing Sam Cooke as she rides and her laugh is infectious… The world is perfect today.

I’m loving unique texture, sheer with opaque and long line shapes. Dropped waist is particularly exciting right now…. Necklines should be a little revealing, but not too much, and button-through summer dresses are key.


beachSheer and opaque in our Sophie’s Sweet Tee Dress

beachVisit more of our Obsession posts

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mmmmmmmm it’s how we live our summer<3


oh my my my my