Style File: Fashion Director

I’ve always been intrigued by our Fashion Director. Every day I spied her magical outfits from afar and I just knew I had to get up close for a Style File. Getting to know her more, she fell nothing short of my intrigue; she’s the quintessential bohemian woman that we all aspire to be. Read More

Coachella: Festival Fashion

Here’s round two of the festival fashion at Coachella. In this mix we love the mixture of crochet and print and the girls sure knew how to layer in unexpected ways.  These girls look very California cool and we just so happened to bump into Karlie Kloss and Jacquelyn Jablonski on our fashion run too! Read More

April Lookbook Video: Festival Fashion

Can you tell we’re excited for Coachella this weekend and the festival season ahead? If you’re looking for some festival styling inspiration, we’ve got you covered with this beautiful video from our April lookbook shoot with photographer Anna Palma and model Linda Vojtova! Read More

Paris Fashion Week from Be Frassy

Highlight of PFW so far has got to be the Sonia Rykiel (she is one of my all time favourite designers) . The clothes, the music and Sonia herself sitting front row (she stepped down from the brand, leaving it to her adorable daughter) made the show quite a performance. I’ve been busy shooting street-style for various projects keeping warm in a multitude of layers. Hit my favourite Paris bar, Le Pompom, where the Cobrasnake was going crazy on the DJ Decks. In a total un-fashion week spirit,  I’ve been eating alot – using the fact that so many of my friends are in town as an excuse to dine at all my favourite restaurants. Tonight we are heading to the “This is New York” party at Le Regine, I’ll be wearing a lilac wig and some sort of velvet LBD. Read More