may catalog is here!

Post image for may catalog is here!

Check out our new May catalog!!! Keeping along with our travel theme, this trend concept is inspired by Asia.

Here’s a little blurb written by our assistant creative director describing some of the process for this shoot…
our asia collection was inspired by quintessential asian-themed prints and colors…pattern and color everywhere…
we decided that, after returning from puerto rico for the africa book, we wanted to keep this shoot more local…(and besides, didn’t have a budget to travel to asia
to document…well…asia). so, we gathered up inspiration pix and, with the help of our creative assistant, learned how to make huge tiled backdrops from them…
which you’ll see we’ve been utilizing for a lot of our recent web shoots.
gathered these backdrops up, and headed to our wholesale showroom in ny, where the shoot was based. ransacked chinatown for lots of additional props – fake flowers, kites, lanterns, fans…
and spent a lot of time rigging them up with fishing line and binder clips!
we also threw in a new concept – karaoke – which is why you’ll see song lyrics (penned by our communications coordinator) and microphones popping up on a few pages of this book. the models sang along to our ipods while we were shooting those images…
for the shot of the chinese dragon, the team packed up and headed to a karate studio (located above our photographers’ studio) in the lower east side of the city.

Comments

Carmen -May 8, 2007, 3:36PM

Such a lovely May catalog! I recognize some of the areas in some of the web pictures to be Doyer St. and Pell St. … that restauarant MayMay has the best sticky rice wrapped in lotus leaves! That’s also definitely Confuscious Plaza behind some models! Hope the models enjoyed Chinatown.

Jen Hilliker -May 8, 2007, 4:11PM

I love the new concept…the colors are brilliant and whimsical (I especially love the hot pink fans!) I can’t wait to wear the new collection!

Ijlal -May 8, 2007, 9:02PM

The colors are Amazing

sidsel - spagat -May 13, 2007, 12:38PM

Ohhh – your catalogues are little gems – is there some way to get hold of them when you live outside of US?

ki h -May 15, 2007, 7:22PM

I love the catalog.
It’s like little pieces of art on each page. I especially love the song lyrics! Great touch.

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