Weekly updates from BLDG 25

meet our new fashion blogger!!

i am especially excited to introduce you all to our new fashion blogger…you’ll be hearing much more from her in the future here on the blog, where she’ll be the yin to my yang :)

so here’s a little more about her (transcribed below)

what is your theme song?
i would say HOTEL CALIFORNIA by the eagles (the live version though, the one with the spanish guitar intro).  this song brings happy thoughts.

if you could go anywhere in the world, free of cost, where would you go?
NORWAY definitely, to see the northern lights, has been on my list to do before i pass away for years!

if you were stranded on an island, what three things would you want with you?
a canoe, so i can go out into the ocean, a sketch book to keep my mind off things, a dog for company.

what is the one article of clothing you can’t live without?

my friendship bracelets, i love them, i have an obsession with collecting one everywhere i go.

what is your biggest fear?
growing old alone.

winter, spring, summer or fall?
“…all you have to do is call”
SUMMER – campouts, warm sunshine, glowy skin, sandals, cute summer dresses. everyone’s happy in the summer.

what color are you?
MINT, I think mint sums me up perfectly :)

what is your motto?
ALWAYS believe in your dreams

What is your favorite hobby?
creating visual diaries, i have an O.C.D.!!!

if you could spend a day with anyone – dead or alive – who would it be?

i would love to spend the day with devendra banhart.  i think the day would be very colorful and full of giggles and weirdness.  PERFECT!

be on the lookout for posts from our fashion blogger, and check out her bio here!

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Anonymous -January 12, 2010, 5:15PM

what is the new fashion bloggers name?

Anonymous -January 13, 2010, 3:59AM

exciting times! loved the blog xxx

the carnival -January 13, 2010, 3:59AM

all the best to ur new blogger :)

leighanne -January 13, 2010, 6:00AM

ahhhh cant wait to here from our little poppet over in the states!! we miss you jemma. Visit

Lucy -January 13, 2010, 6:05AM

Good luck Jemma, love frontier magic so can’t wait to see what you do on here xxx

caroline -January 13, 2010, 10:49AM

Cannot wait to see Jemma’s posts! frontiermagic is my favourite blog.. so this is super exciting. x

unidentified -January 13, 2010, 10:52AM

Can’t wait to read her posts!!! Love hearing about people in the office!

Anne -January 13, 2010, 5:15PM

Go for it Jemma….looking forward to reading more..xxxx

nicole -January 13, 2010, 7:57PM

<3 best wishes this year with your new awesome job!!

claire -January 14, 2010, 7:13AM

Excited about little Jems posts, love frontiermagic!!!!! xxxxx

Shaun -January 14, 2010, 3:29PM

good luck jems, cant wait to read your posts – i’ll feel closer to you again.

Hayds -January 14, 2010, 7:38PM

Frontiermagic fans! Lots of Love and Cake for you!! Go UK!!!

Georgie -January 16, 2010, 8:33AM

Fellow Devendra fan! yipeeee can’t wait to see your posts xx

vanessa -January 17, 2010, 1:55PM

Good luck !!! x :)

Alexandra Cooley -February 28, 2010, 9:13PM


My name is Alexandra Cooley, I am currently a sophomore studying Fashion Merchandising at Philadelphia University.

I am taking Retail Strategy this semester and have a few questions about the Free People blog, BLDG15. I would love your input and suggestions. I hope this finds you, have a great Monday!

Alexandra Cooley

fp julia -March 1, 2010, 2:09PM

hi alexandra! we’d be happy to answer your questions, please send them to!

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