Weekly updates from BLDG 25

Indie Fashion From Pitchfork Music Festival 2011

Indie fashion was at the forefront when it came to style at the Pitchfork Music Festival and this weekend, girls with an eccentric sense of fashion awareness paraded around in the sweltering heat.

we were there documenting the most fashionable festival looks – from glorious hair bows and neon pops to rugged boots.

festival goers definitely pulled out all stops when it came to styling for this music festival.

Oh and sea foam… was the must have hair color!

photo credit ~ Nathan Kula

Leslie Bembinster, in a cute basic look

finished with a quirky hair bow


embroidered pack back a perfect festival bag


denim cut offs and pretty tops


Hope Christenson, finishes her look with an adorable turban


Stand out in the crowd with red sandals



retro rompers and tea length floralĀ skirts


Stefania wears a maxi skirt and bandeau teamed with sea foam coloured hair





the cutest hat and sunglasses was definitely needed

on her back this beautiful bag



mixed prints with crochet and denim


Tory Maldonado shows some love to the Chicago Bears with this

cute little bag

(more coming later)

Photo Credit ~ Nathan Kula

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B. in the Know -July 20, 2011, 1:02PM

I love all the looks – have me wishing I was there at the festival!
Much love,

Taylor -July 20, 2011, 1:10PM

Love your outfit Jemma! :) Those sandals are so rad!
That embroidered drawstring bag was cute as well!

dragon fruit -July 20, 2011, 1:14PM

ahhh I love this! so much inspiration here everyone looks sooo good, love these styles and vibes. wish I could have gone!! xx

Aja -July 20, 2011, 2:57PM

What are some other great websites to view summer festival style? I love these so much.. I want to see morrrrrre! Thanks fp =)

fp jemma -July 20, 2011, 3:03PM

Hey Aja,

there’s more coming later, I always go to or they usually cover festival style well, I also like refinery 29.

Hopes this helps

Alexis -July 20, 2011, 4:33PM

I have that embroidered backpack and took it to a festy in may….it was perfect! but all the pompoms fell off…

Susanna -July 20, 2011, 7:14PM

These are pretty impressive, I work in this area and these are some of the best shots I’ve seen of festival fashion. great work free people.

rae -July 20, 2011, 8:05PM

excellent photography! love the pics

Laura -July 20, 2011, 8:15PM

You continue to step ahead free people, this is really inspiring. I go to festivals every summer and love stalking the fashion. You have caught some great looks and the photos are excellent quality. Will we be seeing more of this? I hope so!

leighanne -July 20, 2011, 11:22PM

love this, these pics are ace, totally getting the feel of the fp girl and the festival.

Monie -July 21, 2011, 4:59AM

It’s always so fun to be inspired by random people from the streets.

Sanne -July 21, 2011, 5:09AM

I love the summer festival style, it’s so inspirational. :)

claire -July 21, 2011, 11:25AM

SOOOOOO good, i just had a huge inspiration burst, these are amazing!

Anonymous -July 21, 2011, 5:33PM

Totally inspired with your take on Festival fashion style and the amazing composition of the pics makes you feel you’re right there!!

Miezelbags -July 22, 2011, 4:00AM

I love the festival bag!! Beautiful photography!

Danielle -July 22, 2011, 4:41PM

These are adorable <3 Pitchfork is def the time and place where all of the Chicago fashionistas pull out all the stops! Kudos to all of the lovely, stylin ladies for workin it in the extreme temps!

Danielle -July 22, 2011, 4:42PM

oh! and jemma, I cannot wait to see more! ;)

BohoQueen -July 22, 2011, 11:39PM

Love all the festival style! The two girls’ outfits in the 4th picture are so simple yet cute! I need to get a pair of shorts like that before NY in a week!! Love Jemma’s whole outfit, and the FP bag is a plus! ;) The bag with the pins is so hippie and earthy looking, and the girl’s outfit on the left in the picture below that is just lovely! xoxo -April 7, 2012, 7:46AM

Love the styles, but some of these aren’t the most practical outfits for these events. Check out more festival fashion advice at

tiadanae -June 7, 2014, 12:40PM

Where can I get this bag!? I’m in love with it!

StephanieJessup -September 3, 2014, 3:45AM

Where could I find that embroidered bag? I would love to have it. Please reply back.

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