Weekly updates from BLDG 25

April Catalog Sneak Peek

I always love our April catalogs – it’s festival fashion at its best, and this year our team shot in  Joshua Tree, California, setting the scene for four girls on a road trip through the desert. The destination: a music festival of course, with a wardrobe of fresh spring dresses and skirts, colorful shorts, fringe bags, vintage tees and crochet accessorized with neon nails, feathers, face paint and colorful hair.  Here’s a sneak peek at the book, shot by Thomas Northcut featuring models Jacquelyn Jablonski, Hailey Clauson, Luisa Bianchin and Kate Harrison!

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catarina -March 29, 2012, 12:51PM

it looks amaazing!

Anonymous -March 29, 2012, 1:58PM


Leisa -March 29, 2012, 2:08PM

Ok, I’m wowed.

Rach -March 29, 2012, 2:38PM

This looks amazing! But I never receive any of the catalogs anymore :(

molly -March 29, 2012, 4:44PM

Oh my!! just made my day xoxo

mel -March 29, 2012, 6:23PM

i don’t get the catalogs anymore either, unfortunately. not sure why that is.

brigitte -March 29, 2012, 6:32PM

Can’t wait!

Alicia -March 29, 2012, 6:42PM

It’s Robin Scherbatsky… in her youth!

But in all seriousness, this is great :)

Victoria -March 29, 2012, 7:06PM

Ok, I don’t mean to be a a cotton-headed-ninny-muggins..But I still haven’t Gotten my February Issue! This makes me sO sad. I did not receive the march issue got to the point where I re-signed up for the catalog in the second week of March, And sent FP an email as well. And still no luck. Is there a way I could have the two issues I am missing shipped to me? HELP I want my Catalogs!!

One sad little camper

molly -March 29, 2012, 7:46PM

I’m with most of the people who commented!!! I haven’t been getting my catalogs either, and I’ve been a free people shopper forever! What’s goin’ on?

emma harkey -March 29, 2012, 9:03PM

I haven’t been getting my catalogs either! I emailed customer service on the blog and the website, and no one did anything about it. I didn’t get February OR March. I am so sad because I LOVE THEM!!! Is there any way I can have the copies I missed?

Anonymous -March 29, 2012, 11:32PM

I was having issues getting catalogs as well! I missed 3 in the past 6 months which is bizarre since I have been getting them prior to that just fine. I feel annoying, but every time I miss one, I message customer service who have been helpful in sending me the catalogs I haven’t been receiving. I am glad to hear I am not the only one suffering this issue as well though!

fp julia -March 30, 2012, 9:30AM

hi guys – sorry to hear you aren’t getting your catalogs! please send me an email at and provide your full name and mailing address so we can look into each case individually.

Anonymous -April 5, 2012, 12:09AM

I loved April catalog! Can you please tell me what lipstick is being used on the models on Page 4?? It’s a nice bright spring color. I want to try it.

Valerie -June 14, 2012, 10:16AM

super love !!!

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